Hardik Pandya: Brand endorsements

The following article contains information regarding Indian professional cricketer Hardik Pandya’s brand endorsement deals. 

current deals

Silver Consumer Electricals

Manufacturers of pumps, motors and farm equipment, and having a presence in fans, electrical appliances, and lighting products, Silver Consumer Electricals roped in Pandya as a brand ambassador in October 2023.

BigMuscle Nutrition

In September 2023, Pandya was revealed as the face of Indian bodybuilding and health supplement brand BigMuscles Nutrition. As per the deal, he promotes and endorses the brand’s products. 

Onsitego

The Indian device protection services provider roped in Pandya as a brand ambassador in September 2023. Pandya stars in various campaigns and advertisements for the brand to make the audiences more aware of the benefits of its device protection plans.

KRAFTON India 

Video game company KRAFTON India announced a partnership with Pandya in September 2023, with the Indian all-rounder joining the company’s flagship game BATTLEGROUNDS MOBILE INDIA (BGMI). The partnership sees in-game items themed on the player, such as outfits, helmets, skins, voice packs and emotes, made available to the players.

Gatorade 

Energy drink brand Gatorade signed Pandya as an ambassador in September 2023, with Pandya working on promoting the brand’s message of the “importance of hydration while being active”.

Utkarsh India Limited

The Indian manufacturer and supplier of pipes and fittings roped in Pandya as a brand ambassador in September 2023.

Hyundai

In June 2023, Hyundai Motor India signed a partnership agreement with Hardik Pandya, who joined as the brand ambassador for the company’s then-latest SUV — the Hyundai EXTER. 

Taco Bell 

Pandya joined as a brand ambassador for Taco Bell in April 2023 and was the face of its #BeOneWithTheGame campaign. Pandya is the first Taco Bell brand ambassador in the country. 

Havmor Ice Cream

Havmor Ice Cream became the Official Ice Cream Partner of the Gujarat Titans in March 2023, which saw the team’s captain Hardik Pandya became a Havmor brand ambassador.

LenDenClub

Peer-to-peer lending platform LenDenClub signed Pandya as a brand ambassador in March 2023, with the all-rounder headlining various campaigns for the brand. 

POCO

Indian consumer technology brand POCO and Pandya teamed up in January 2023, with Pandya joining as a brand ambassador. Pandya helped launch the brand’s X-series smartphone models and appeared in advertisements and campaigns for the same. 

Gulf Oil

Hardik Pandya reached an endorsement arrangement with the oil firm Gulf Oil Lubricants India in 2018. Since then, he has been used in several advertisements to support the company’s latest initiatives and products.

Sin Denim

In September 2018, Sin Denim, a subsidiary of Apparel Culture Ltd, roped in Pandya as its main face of advertising.

Monster Energy

Pandya was picked up by multinational energy drink brand Monster Energy in January 2020. He is the first Indian athlete to become the face of the company.

boAt 

boAt revealed in January 2018 that it had roped in Pandya as a brand ambassador for its audio products collection.

Britannia Bourbon

Britannia Bourbon launched a new campaign by partnering with three Team India cricketers — Hardik Pandya, Shreyas Iyer and Deepak Chahar — in 2021.

MYFITNESS

Hardik Pandya partnered with MYFITNESS, widely known for its peanut butter range, at the start of 2021.

Villain Life

In August 2022, lifestyle brand Villain signed Pandya as a brand ambassador. The partnership sees Pandya promote the brand’s range of fragrances. 

Dream11

Pandya is also a brand ambassador of Dream11 as part of the BCCI’s global partnership with the fantasy gaming platform. He appears in various campaigns for Dream11 alongside other Indian cricketers. 

Yu Foodlabs

D2C food startup Yu Foodlabs on-boarded Pandya as an investor and brand ambassador in April 2023. 

Van Heusen

Van Heusen teamed up with Pandya in October 2023 to promote its innerwear range. 

Jindal Panther

The Indian TMT bars manufacturer roped in Pandya as the face of its brand in June 2023. 

SG

Indian cricket equipment manufacturer Sanspareils Greenlands (SG) also has a partnership agreement in place with Pandya, which sees him serve as an SG brand ambassador. An exclusive “Hardik Pandya Series” is also part of the agreement.

William Lawson

Blended scotch whisky brand William Lawson roped in Pandya as a brand ambassador in October 2021. Pandya stars in various advertisements for the brand along with multi-platform campaigns. 

Reliance Retail

Pandya was announced as a brand ambassador for Reliance Retail’s athleisure brand Xlerate in November 2022.

The Souled Store

In March 2022, Pandya partnered with The Souled Store to launch his new streetwear collection.

past deals

HalaPlay

In 2019, Hardik Pandya was named a brand ambassador of fantasy sports website HalaPlay alongside his brother, Krunal.

Gillette

Pandya used to be a brand ambassador for personal care brand Gillette. In January 2019, Gillette suspended its partnership with Pandya following his controversial Koffee with Karan episode. 

Netflix India 

Hardik Pandya was spotted in Netflix’s campaign to promote the fifth season of Money Heist.

Evolut Wellness

Evolut once auctioned the clothes worn by Hardik Pandya, one of its ambassadors. The proceeds from the auction were multiplied by five, and a reported total of ?3,00,000 was donated to Give India, an NGO that works towards uplifting the underprivileged affected by the COVID-19 pandemic.

Eume

In July 2018, lifestyle brand Eume on-boarded Pandya to endorse its built-in massager backpack range.

E-Airtec

Electronics brand E-Airtec also used to be associated with Hardik Pandya, who promoted its products on social media.

Zaggle

Zaggle, a payments and community-dining venture, revealed Pandya as one of its brand ambassadors in 2018. Pandya endorsed the customer and business services of Zaggle as part of the deal, including community dining offers, corporate cards, and rewards & loyalty programmes.

Neeman’s 

?Homegrown sustainable footwear brand Neeman’s roped in Pandya along with other Indian cricketers Jasprit Bumrah and Suryakumar Yadav as brand ambassadors in October 2021. 

OPPO

Pandya became a brand ambassador of smartphone brand OPPO in May 2018 along with Rohit Sharma and Ravichandran Ashwin. The partnership also saw OPPO launch the “Oppo F7 Hardik Pandya Limited Edition” model. 

Tata Altroz 

Hardik was a brand ambassador for Tata Altroz, which was released in January 2020.

muvin

Youth centric neo-bank muvin roped in Pandya as a brand ambassador in November 2021. Pandya starred in the brand’s various multi-channel marketing campaigns. 

Additional info

Additionally, Pandya has also appeared in various ad campaigns for Star Sports India and YouTube India.