Italian professional football club AC Milan have announced a new partnership agreement with international lifestyle brand New Era, which entails the two parties collaborating to launch an exclusive headwear collection celebrating the club’s rich history.
The exclusive AC Milan collection includes a range of classic New Era styles. The collection went live on AC Milan’s online stores and outlets on June 30, 2023.
Casper Stylsvig, Chief Revenue Officer of AC Milan, stated:
“We are excited to be partnering with New Era, one of the most recognisable and iconic lifestyle brands in the world. This deal strengthens our positioning as a versatile and modern football brand, helping us to go beyond the playing field and to reinforce our bond with our global fanbase. We are truly excited by the potential of this partnership and to share with our fans a new range of products that will bring our beloved red and black colours in all corners of the globe.“
Paul Gils, Vice President EMEA at New Era, added:
“We are overjoyed to be partnering with AC Milan, one of the most successful and iconic clubs in the world. The debut headwear collection celebrates the spirit of the club and we look forward to sharing this with AC Milan fans around the world.“
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