McLaren Racing have announced a multi-year extension of their partnership with headwear and lifestyle brand New Era. The extension agreement will see New Era become the Official Headwear Partner of all of McLaren’s race series teams from 2023 onwards.
As a result, New Era will continue to provide its products to drivers and fans of the McLaren Formula 1 team and the McLaren Shadow esports Team, while extending its support to the Arrow McLaren IndyCar Team, the NEOM McLaren Formula E Team, and the NEOM McLaren Extreme E Team as well.
McLaren will also work with New Era to release a specially-curated collection of caps to celebrate the company’s 60th anniversary.
Also read: Formula One 2023 Team Sponsors: McLaren
Lindsey Eckhouse, Director of Licensing & Digital Products, McLaren Racing, said:
“We are delighted to extend and grow our partnership with New Era, a distinguished brand that shares McLaren’s ambition to be brave and bold. The response to our fan headwear has been fantastic, so we are excited to now bring New Era’s headwear to every series we race in. Our 60th birthday is an important milestone for our team, and New Era’s McLaren60 special edition cap will give our fans a great way to join us in celebrating.“
Paul Gils, VP EMEA, New Era, added:
“We have significantly grown our partnership with McLaren Racing over the last five years through its Formula 1 team, so we’re thrilled to be broadening our product offering to McLaren Racing’s wider fan base as their Official Headwear Partner across all five race series.“