AFC Bournemouth extends HEINEKEN deal

AFC Bournemouth extend Heineken deal

December 7, 2023

AFC Bournemouth have announced a two-year extension of their long-standing partnership with Heineken UK, which will thus continue on as the Official Beer and Cider Supplier of the Cherries.

Heineken UK will continue to work with the English professional football club on various social media marketing campaigns and fan engagement activities. 

Rob Mitchell, Commercial Director, AFC Bournemouth, said:

We are thrilled to continue our partnership with Heineken, the nation’s leading beer, cider and pub company. Our relationship is about delivering quality and unforgettable experiences to our audiences and we are excited to run social and in-market campaigns for our fans over the coming months. I wish to thank Heineken for its continued support of the club.

Will Rice, On-Trade Sales Director, Heineken UK, stated:

After many years of working together, we’re delighted to renew our long-term partnership with AFC Bournemouth. Visitors to the Vitality Stadium will be able to enjoy top quality beers and ciders such as Birra Moretti, Amstel, Heineken 0.0 and Inch’s before cheering on their team.

Paul Fudge, Vice-President of Business and Hospitality, AFC Bournemouth, added:

We’re delighted to continue our long-standing relationship with Heineken as our official beer and cider supplier. They’ll continue to support the club through investment and with a great portfolio of products for our supporters to enjoy.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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