Rahul SahaThis article contains information about American professional football player Alex Morgan’s brand endorsement deals, investments and notable charity work.
Also read: Top 10 players to watch for at 2023 FIFA Women’s World Cup
CURRENT DEALS
Nike
Nike is an American multinational corporation that designs, manufactures, markets and distributes clothing, footwear, accessories and apparel around the world. It is the largest sportswear manufacturer in the world.
Although the exact date of the signing of their deal is unknown, as per reports, Nike and Morgan’s association dates back to the mid 2010s, with the two having signed a contract renewal last in 2019.
Coca-Cola
Coca-Cola is an American soft drink beverage manufacturing company. Following the United States Women’s National Team’s (USWNT) success at the 2012 London Olympics, where Morgan played a crucial role in her side’s gold medal-winning run, the beverage giant roped her in for its Soccer Camp programme as a role model for young athletes.
Molecule Sleep
Molecule Sleep is an American online mattress and accessories business. One of the leading foam mattress manufacturers in the US, Molecule roped in Morgan as a face of the brand in 2018 on a multi-year deal.
Hublot
Hublot is a Swiss luxury watchmaker founded in 1980 by Carlo Crocco. A wholly-owned subsidiary of French luxury conglomerate LVMH, Hublot announced the signing of Morgan as a brand ambassador in April 2019.
Schutz
Schutz is a luxury footwear brand founded by Brazilian designer Alexandre Birman in 1995. Morgan paired up with the brand in 2022.
Michelob Ultra
Michelob Ultra is an American light lager beverage brand established in 2002. A subsidiary of Anheuser-Busch, the brewery added Morgan to its sponsorship roster in 2020 on a multi-year deal.
BODYARMOR
BODYARMOR is an American sports drink brand owned by Coca-Cola. The sports drink company roped in Morgan as a brand ambassador in April 2022. As part of the deal, she has been seen sharing the screen with other brand ambassadors for the company’s “One More” campaign with the likes of James Harden, Naomi Osaka and Dustin Johnson.
Hyundai
Hyundai is a South Korean automobile manufacturing company. The USWNT star partnered with the global automotive brand for its Goal of the Century initiative to tackle climate change in October 2022.
STATSports
STATSports is the world’s leading GPS player tracking company. The Irish sports technology company roped Alex Morgan along with a few of her USWNT teammates in September 2021 as brand ambassadors to push into the US football wearables market.
Orgain
Orgain is a US-based health supplement business that sells organic nutritional products ranging from shakes to artificial sweeteners. The California-based company signed Morgan in June 2023.
DICK’s Sporting Goods
DICK’s Sporting Goods is an American sporting goods retail company. Morgan announced her association with the sporting goods retailer in 2020 via Instagram.
Spotify
Swedish audio streaming and media services provider Spotify signed up Morgan on a multi-year partnership deal in September 2023.
Calvin Klein
American fashion house Calvin Klein roped in Morgan and English footballer Chloe Kelly for its “Calvins or nothing” campaign ahead of the 2023 FIFA Women’s World Cup.
Soccer Post
Soccer Post, the largest local-market-focused omni-channel football specialty retailer in the US, roped in Morgan as a brand ambassador as well as an investor in November 2022.
Also read: Top 20 female footballers of all time
Previous deals
Volkswagen
Volkswagen is one of the world’s largest automobile manufacturing companies. The German automobile manufacturer roped in Morgan as a brand ambassador ahead of the 2019 FIFA Women’s World Cup final in July 2019. Morgan served as a Volkswagen brand ambassador till 2022.
Grubhub
Grubhub is an American online prepared food-ordering and delivery platform. The Chicago-based business announced the signing of Alex Morgan just after the USWNT won the World Cup in 2019.
Orgain
Orgain is a US-based health supplement business that sells organic nutritional products ranging from shakes to artificial sweeteners. The California-based company had Morgan on board on a reportedly two-year deal that ended in 2022.
DICK’s Sporting Goods
DICK’s Sporting Goods is an American sporting goods retail company. Morgan announced her association with the sporting goods retailer in 2020 with a social media post on her Instagram account.
iFit
iFit is an internet-based interactive fitness platform. The US-based company roped in Morgan as a brand ambassador on a two-year deal that ended in 2022.
Stella & Chewy’s
Stella & Chewy’s is an American premium and natural pet food company. The company announced in September 2020 that it had roped in Morgan as a brand ambassador to promote proper pet nutrition and adult and senior pet adoption through its Journey Home Fund programme.
Barbie
Barbie is a toy brand by Mattel, an American multinational toy manufacturing company. In 2020, Morgan collaborated with Barbie to release her own Barbie doll alongside other female athletes like Amandine Henry, Naomi Osaka and Gabby Douglas.
Stryker Visualization
Stryker Visualization is a subsidiary of Stryker Corporation, an American multinational media technologies company. The USWNT striker announced her partnership with the brand through a social media post on her Instagram account in October 2019, during the Breast Cancer Awareness Month.
Uber
Uber is a San Francisco-based company that provides mobility solutions in ride-hailing, food delivery, couriers, postmates and freight transport. In 2018, Uber announced the signing of Morgan as a brand ambassador on a two-year deal.
Wells Fargo
Wells Fargo is a leading American multinational financial services provider with a significant global presence. In 2018, Morgan and Wells Fargo collaborated as part of a one-year agreement.
Beats by Dre
Beats by Dre is an American consumer audio products manufacturer. Founded by music artist and producer Dr. Dre and record company executive James Iovine, it has been a subsidiary of Apple since 2014.
Morgan became a brand ambassador for Beats in 2015. The partnership reportedly ended in 2021.
Alo Yoga
Founded in 2007 in Los Angeles, Alo Yoga is an American yoga apparel brand. In February 2019, Alo Yoga roped in Morgan on a year-long sponsorship deal.
Sharpie
Sharpie is an American writing implements manufacturer. Founded in 1969 and now a subsidiary of Newell Brands, the marker pen brand roped in Morgan as a brand ambassador on a two-year deal in May 2018.
FabFitFun
FabFitFun is a beauty and healthcare products retailer. In August 2018, Morgan announced her partnership with the US-based company through a social media post on her Instagram account.
EA Sports
EA Sports is a division of Electronic Arts which develops and publishes sports simulation video games. It announced the signing of Morgan as a FIFA cover star in July 2015 for the North American cover of FIFA 16.
Walgreens
Walgreens is an American company that operates the second-largest pharmacy store chain in the US. It signed a three-year partnership agreement with Morgan in April 2018.
Bank of America
The Bank of America is an American multinational investment bank and financial services holding company. In 2011, the financial institution roped in Morgan as a brand ambassador on a year-long deal.
GNC
GNC is a leading global specialty health, wellness and performance retailer. The American retailer announced its association with Morgan in January 2012.
GNC roped in Morgan alongside Heather Mitts, with the contract requiring the two to work with GNC to reach out to aspiring athletes and fitness enthusiasts through social media, video, appearances and marketing materials.
Ubisoft
Ubisoft is a French video game publisher with development studios across the world. It announced the signing of Morgan as a brand ambassador for its North American markets in July 2012. Morgan also made appearances on behalf of Ubisoft for the promotion of Just Dance 4.
Bridgestone
Bridgestone is a Japanese multinational tire manufacturing company. The Tokyo-based tire manufacturer roped in Morgan as a brand ambassador in 2013 on a multi-year deal. As part of the deal, Morgan appeared in television commercials for the company.
ChapStick
ChapStick is the brand name of an American lip balm manufactured by Haleon. In 2013, ChapStick roped in Morgan as a brand ambassador on a two-year deal.
Nationwide Mutual Insurance Company
Nationwide Mutual Insurance Company is a group of large US insurance and financial services companies based in Columbus, Ohio. Morgan joined hands with Nationwide in 2015 as a brand ambassador.
Chobani
Chobani is an American food company specialising in strained yoghurt. The New York-based company roped in Morgan as a brand ambassador in 2016. As per the deal, Morgan appeared in multiple television commercials for the food company.
AT&T
AT&T is an American multinational telecommunications holding company founded in 1983. Morgan partnered with the Texas-based company back in 2016 and worked with it on numerous projects.
GoGo squeeZ
GoGo squeeZ is an American applesauce manufacturing company. In October 2020, it announced the signing of a deal with Morgan, as per which she worked with the company to make youth athletics more accessible and enjoyable for the kids across the US.
Secret Deodorant
Secret Deodorant is an antiperspirant brand for women manufactured by Procter & Gamble.
After signing up a sponsorship deal with the USWNT at the start of 2019, Secret Deodorant roped in Morgan—the then-skipper of the US national team—as a brand ambassador in March of that year.
Investments
Beat Everybody
Together with Kelley O’Hara and Allie Long, Morgan launched clothing line Beat Everybody in 2022.
Togethxr
Togethxr is a media and commerce company co-founded by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird. Started in March 2021, Togethxr as a new digital platform that promises to work towards the upliftment of women in sports.
MyJourney Soccer
In partnership with her former coach David Copeland-Smith and Howard County, Morgan launched a mobile football coaching app called “MyJourney Soccer” in 2022 to help young players reach their full potential.
As a co-founder of the app, Morgan provides exclusive content to users on the platform. One of the key features of the app is that it allows parents to send video footage of their children playing football, which is then evaluated and sent back with specific instructions and improvement tips from skills coaches.
Just Live
Four reputed athletes from various disciplines came together to launch Just Live in October 2020: Alex Morgan, along with Klay Thompson, Travis Pastrana and Paul Rodriguez, decided to launch Just Live to provide fitness enthusiasts with natural, fully transparent and completely compliant alternatives to painkillers for sports and fitness recovery.
Los Angeles Golf Club
In September 2023, Morgan announced that she and her husband, Servando Carrasco, had joined the ownership group of Los Angeles Golf Club (LAGC), a franchise in TGL, a new golf league founded by Tiger Woods and Rory McIlroy.
LAGC was confirmed as the league’s inaugural team, featuring an ownership group that includes alongside Morgan the likes of Alexis Ohanian, Serena Williams, Venus Williams, and Giannis Antetokounmpo.
Volley Tequila Seltzer
Volley Tequila Seltzer, a manufacturer and supplier of a wide range of tequila, sparkling water, organic juice, alcohol and cocktails, announced that Morgan had come on board as a co-owner of the company in September 2023.
CHARITY WORK
Alex Morgan Foundation
Morgan launched the Alex Morgan Foundation in San Diego in 2023. The organisation works towards creating equality in sports, creating opportunities for young girls, and empowering and providing support to mothers, making a positive impact on the lives of women and young girls across the world.
Also watch: A conversation with Manisha Kalyan
