Alexei Popyrin teams up with Psycho Bunny

Multi-year deal signed

Australian tennis player Alexei Popyrin has signed a new multi-year partnership with menswear brand Psycho Bunny, with Popyrin joining as the first-ever professional tennis Brand Ambassador for the latter. Popyrin will be wearing a custom-designed performance collection by Psycho Bunny on the court and will also star in various brand and season product campaigns.

The Australian has three singles titles on the ATP Tour which include a Masters 1000 title, which he won in Canada.

Alexei Popyrin, commented,

“It’s impossible to escape Psycho Bunny. Their magnetic logo and energy made it a brand I always kept my eye on. Wearing their high-quality fabrics on court was an eye-opener, but meeting the team really sealed the deal for me. Their passion and commitment to the sport inspired me, and after seeing their tournament takeover in Montreal, I knew I wanted to partner with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get started.”

Anna Martini, CEO of Psycho Bunny, said,

“Partnering with Alexei was an easy decision for Psycho Bunny. He is driven and passionate about tennis in the same way we are passionate about our product.This relationship is a natural complement to our brand’s positioning – The Bold Standard. He embodies the Psycho Bunny brand and will be a strong partner as we introduce our brand to new audiences.”