Australian professional tennis player Alexei Popyrin has signed a multi-year partnership agreement with menswear brand Psycho Bunny, becoming its first-ever professional tennis brand ambassador.
As per the agreement, Popyrin will be wearing a custom-designed performance collection by Psycho Bunny on the court and star in various brand and season product campaigns.
The 25-year-old has three singles titles on the ATP Tour, including a Masters 1000 title, which he won in Canada.
Speaking about joining Psycho Bunny, Alexei Popyrin commented:
“It’s impossible to escape Psycho Bunny. Their magnetic logo and energy made it a brand I always kept my eye on. Wearing their high-quality fabrics on court was an eye-opener, but meeting the team really sealed the deal for me. Their passion and commitment to the sport inspired me, and after seeing their tournament takeover in Montreal, I knew I wanted to partner with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get started.“
Anna Martini, CEO of Psycho Bunny, said:
“Partnering with Alexei was an easy decision for Psycho Bunny. He is driven and passionate about tennis in the same way we are passionate about our product.This relationship is a natural complement to our brand’s positioning – The Bold Standard. He embodies the Psycho Bunny brand and will be a strong partner as we introduce our brand to new audiences.“
Also read: Alexei Popyrin’s brand endorsements
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