The Monégasque club have landed a historic deal with NFT consulting agency.
Ligue 1 club AS Monaco have signed a partnership with Capital Block, which will see the French side become the first club in the French league to partner with an NFT consulting agency.
The partnership will see Capital Block serve as the Official NFT Agency of the club. Capital Block will be getting prominent branding visibility on multiple club channels. AS Monaco will also collaborate with Capital Block to create and launch their very own NFTs and create engaging fan experiences. Capital Block will also advise the club on which NFT platforms it should partner with.
Oleg Petrov, Vice-President and CEO of AS Monaco, commented:
“We are pleased to launch this partnership with Capital Block, which will enable AS Monaco to strengthen its position in the field of digital innovation and improve the possibilities for fans to connect to the club.
“Each passing day confirms the growing appeal of NFTs. Capital Block’s expertise will enable us to better understand this universe, to understand the issues related to it and to define a solid and sustainable strategy.”
Tim Mangnall, CEO of Capital Block, added:
“We are delighted to work with AS Monaco and cannot wait to begin our collaboration. One of our first objectives will be to introduce NFTs to AS Monaco and its supporters, then to guide them on their use in order to strengthen everyone’s commitment.
“We know the tremendous benefits of developing a true NFT strategy and that is why we will be helping to implement it very soon. We are delighted that European football clubs are beginning to realise the importance of building an NFT strategy and we know that those who do so will reap many benefits for themselves and their supporters.”