Aditya Chaudhuri

Former Indian cricketer Ravi Shastri has joined pet care service provider Petzzco as principal advisor and brand ambassador.

Juventus Football Club have announced a five-year partnership renewal agreement with Willis Towers Watson (WTW).

Formula One and the FIA have announced the Sprint calendar for the 2025 FIA Formula One World Championship.

Former Indian cricketer Sourav Ganguly has acquired a team in the Indian Racing Festival. The team will debut later this year.

Indian professional cricketer Jemimah Rodrigues has signed a long-term deal with Finnish mobile phone manufacturer HMD.

Former Indian professional cricketer Rahul Dravid has been revealed as the brand ambassador of Tamil Nadu-based steel company ARS Steels.

Inter Milan have announced a partnership renewal and expansion with BPER Banca, which serves as their Official Banking Partner.

Leicester City Football Club (LCFC) have signed a multi-year partnership agreement with online gaming platform BC.GAME.

Tennis Australia, the governing body of tennis in Australia, has announced a multi-year content licensing partnership agreement with Veritone.

Pusarla Venkata Sindhu is one of the most recognised names in India. Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games. Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes. With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years. Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand. Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”