Aditya Chaudhuri

Consumer electronics brand TCL has signed a new multi-year partnership with the German Football Association (DFB), thereby becoming an Official Partner of the Germany men’s national football team. The four-year deal will see TCL work with the DFB on various campaigns to promote its TV range, sound bars and air conditioning systems. Dr. Holger Blask,...

Paris Saint-Germain FC (PSG) have announced a two-year renewal of their partnership with electronic and appliances firm Hisense. The partnership, which started in August 2020, will now continue on till the end of the 2024/25 season, with Hisense continuing on as an Official Partner of the Parisian professional football club.  Marc Armstrong, Chief Revenue Officer...

Skyesports Souvenir 2023, the final international Counter-Strike: Global Offensive (CS:GO) tournament for the South Asia and Middle East regions, has concluded with Team India getting first place and winning the lion’s share of the US$5,000 prize pool.  The Skyesports Souvenir took place from September 25 to 30 with six countries taking part. Besides India and...

Lindahls, a high-protein dairy brand from Lactalis-Nestlé, has announced a new partnership with the senior women’s team of Chelsea Football Club.  Apart from highlighting the Lindahls products range, the deal will also see Lindahls subsidise fan travel for Chelsea Women’s away games during the season. Lindahls will also gain visibility at the Chelsea Women home...

F1 racing is back this week, and so is the Sprint event. With the 2023 Qatar Grand Prix almost upon us, there are plenty of things to look forward to, with everyone’s eyes on Max Verstappen, who is all set to secure his third World Title in Lusail.  The Dutchman has been unstoppable in what...

Indian bodybuilding and health supplement brand BigMuscles Nutrition has roped in Indian professional cricketer Hardik Pandya as a brand ambassador. As per his agreement with BigMuscles Nutrition, Pandya will promote and endorse the brand’s range of nutritional supplements via various marketing campaigns and advertisements.  Also read: Onsitego partners with Hardik Pandya Hardik Pandya said: “As...

Chelsea Football Club have announced a new partnership with Infinite Athlete, which thus becomes the London-based English professional football club’s Principal Partner for the 2023/24 season.  The partnership will put the Infinite Athlete logo on the front of the Chelsea men’s and women’s teams playing shirts as well as the sleeves of the training shirts...

The Royal Challengers Bangalore (RCB) have confirmed Mo Bobat as their new Director of Cricket ahead of 2024 Indian Premier League (IPL) season. Bobat, 40, has been working with the England and Wales Cricket Board (ECB) for 12 years and has been their Performance Director since 2019. He has played a crucial role in helping England...

Indian Formula E team Mahindra Racing have announced the signing of Nyck de Vries and Edoardo Mortara on a multi-year agreement, which will kick off with the tenth season of the Formula E World Championship.  De Vries, a former Formula E World Champion, having won in Season 7, returns to Formula E after a short...

Odisha Football Club have announced a new partnership with UK-based goalkeeping gloves manufacturer TUTO, which will thereby join the Bhubaneswar-based Indian professional football club as a Technical Partner As per the agreement, TUTO will provide equipment to the club’s senior (men’s and women’s), reserve and youth teams. Abhik Chatterjee, General Manager, Odisha FC, commented: “We...