Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Newcastle United FC net Sportsbet.io deal

English professional football club Newcastle United FC have announced a new multi-year partnership with leading online sports technology and betting platform Sportsbet.io, which thus becomes one of their Official Club Partners. Peter Silverstone, Chief Commercial Officer, Newcastle United FC, said: “Sportsbet.io is a digital innovator and shares the club’s desire to unlock new ways of...
Aditya Chaudhuri

Erling Haaland partners with Midea

Norwegian professional footballer and Manchester City forward Erling Haaland has been roped in as an Official Global Brand Ambassador by home appliances producer Midea. The partnership deepens Man City’s ties with Midea, the Beijiao-based Chinese home appliance company having had a global partnership agreement in place with the club since January 2020. As a Midea...
Aditya Chaudhuri

Chennaiyin FC team up with SSVM Institutions

Chennaiyin FC have on-boarded Shree Sarasswathi Vidhyaah Mandheer (SSVM) Institutions as their associate sponsor for the 2023–24 season.  The partnership allows the two-time Indian Super League champions to take the game of football beyond Chennai and into other parts of Tamil Nadu, such as Coimbatore and Mettupalayam. SSVM, having been a long-term partner with the...
Aditya Chaudhuri

US Open teams up with Aperol

Italian aperitivo brand Aperol has signed a new partnership with the US Open, joining as an Official Partner of the tournament. The partnership will see Italy’s culture and cuisine brought to the USTA Billie Jean King National Tennis Center in New York, New York, over the course of the tournament.  Deanne Pownall, Managing Director of...
Aditya Chaudhuri

US Open extends Mount Sinai Health System partnership

The US Open has extended its partnership with hospital network Mount Sinai Health System till 2026. The partnership extension will see Mount Sinai continue on as the Official Hospital and Medical Services Provider of the event.  The renewal will see Mount Sinai’s orthopaedic surgeons, sports medicine and emergency medicine doctors, musculoskeletal radiologists and other specialists...
Aditya Chaudhuri

Skyesports teams up with Loco

Skyesports Masters has announced that Loco, an independent esports and live streaming platform, will be the broadcasting partner for India’s first-ever franchised esports tournament. Loco has also stepped up as the official sponsor for all eight franchised esports teams participating in the ?2cr tournament. Fans can catch the competitive Counter-Strike: Global Offensive (CS:GO) action of...
Aditya Chaudhuri

Tottenham Hotspur FC partner with AstroPay

Fintech firm AstroPay has been announced as the Official Payment Partner of English professional football club Tottenham Hotspur FC.  The partnership will see the introduction of a Spurs-branded prepaid card with benefits and rewards tied to the club. AstroPay will also gain branding across Tottenham Hotspur Stadium — home of the Spurs senior men’s team. ...
Aditya Chaudhuri

Ryder Cup partners with Citi

The Ryder Cup has roped in US banking firm Citi as its Official Financial Services Partner. The worldwide partnership covers the men’s Ryder Cup competition between Team Europe and Team US till 2025.  The partnership will give Citi card members a discount on merchandise during the 2023 event. They will also get first access to...
Aditya Chaudhuri

Paris Saint-Germain FC (PSG) team up with Yassir

Paris Saint-Germain FC (PSG) have signed a new multi-year global partnership with Yassir, an on-demand and payment services app operating in North Africa.  The three-year deal will see the Yassir branding feature on the LEDs at the Parc des Princes stadium (home of the PSG senior men’s team) and the club’s digital media platforms. Yassir...
Aditya Chaudhuri

Sheffield United FC join forces with CFI Financial Group

Sheffield United FC have roped in global multi-asset broker CFI Financial Group as their Principal Partner and front-of-shirt sponsor on a one-year deal. The partnership will have the CFI branding featured on the team jerseys throughout the 2023/24 season.  Paul Reeves, Head of Commercial, Sheffield United FC, said: “We have worked extremely hard to get...
Aditya Chaudhuri
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