Aditya Chaudhuri

Global television manufacturer and consumer electronics giant TCL Electronics has renewed their partnership with the Australian Grand Prix Corporation. The partnership will see TCL Electronics continue on as the Official Television Provider of the Australian Grand Prix for the second straight year. The renewal of the partnership will see TCL provide the audience with audio-visual coverage experience with the implementation of over 800 LCD TVs installed around the circuit, helping spectators catch the on-track action at all parts of the circuit, irrespective of where they are. TCL will also host a racing simulator for the fans along with a daily prize giveaway. Rafael Mayen, TCL Electronics Australia, National Marketing Manager, commented, "TCL’s visual and audio technologies which is set to expand in the coming months with brand-new TVs and soundbars along with a wider choice of whitegoods — will put F1 fans in pole position to watch cars tear around Melbourne’s lakeside track in exhilarating detail and hear some of the best racing in the world through a fully immersive audio experience. Formula One is a breathtaking experience that offers excitement like no other sport, and we're keen to see people come in and enjoy watching the races in the new TCL Recharge Lounge.”

Royal Challengers Bangalore announced Smriti Mandhana as the captain of the women's team ahead of the inaugural Women’s Premier League (WPL) 2023. The left-handed India batter, Smriti Mandhana was signed in the recent auction held in Mumbai for INR 3.40 crore, the highest price for a player in the WPL auction. Prathmesh Mishra, Chairman RCB, commented, "Smriti is central to our Play Bold philosophy and cricketing plans. We have handed her the leadership role, and we are confident that Smriti will lead RCB into greater heights.” Speaking about her new role as captain, Smriti Mandhana, said, "It is such a great feeling to see Virat and Faf speak so much about leading RCB and I would like to thank RCB management for giving me this amazing opportunity. I am looking forward to receiving all the love and support from you fans who I am told are the best in the World. I promise you to give my 100% to lead RCB to success in WPL." Faf du Plessis, the RCB men’s team captain, stated, "It’s been a great couple of months for RCB, firstly getting a Women’s Cricket team and then assembling a really strong team. I am very confident that our Women’s team Captain has all the attributes to lead RCB. All the very best Smriti Mandhana, see you at the games.”

Red Bull Racing have roped in premium fitness brand, Built For Athletes as the team’s Official Luggage Provider, joining on a multi-year deal. Built For Athletes will provide the team with their products which will be meticulously designed to provide supreme comfort, absolute assurance and unapologetic style. Both parties will also work together on a limited edition collection which will have the Built for Athlete backpack in the Red Bull Racing colours. The backpack will have the names of Red Bull's drivers - Max Verstappen and Sergio Pérez on them. Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, "As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us. They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula One, and Built For Athletes make it that much easier with the top-class product line they have produced.”

There is an age-old saying: “the fans make the sport”. The bottom line is that sports needs fans, and it’s the fans who make the sport what it is. In football, a team playing at their home ground count on the home support to cheer them on, and the fans are called the unofficial “12th...

Ahead of the inaugural edition of the Women’s Premier League (WPL), the Royal Challengers Bangalore (RCB) have announced Ben Sawyer as their women’s team’s Head Coach.  The 45-year-old Australian is currently in charge of the New Zealand senior women’s national cricket team as head coach and has also served as the assistant coach of the...

Leading UAE-based artificial intelligence (AI) and cloud computing technology company, G42, have been announced as an Official Partner of German Formula One team Mercedes following a multi-year partnership with the German team. The partnership will see Mercedes use G42's software and solutions for critical insights. Additionally the agreement will also focus on talent development programmes, joint training, and innovation workshops. Both parties will also work to find new areas to deploy AI and use it to the team's advantage. The partnership will see the G42 logo present on the Mercedes race car and on the race helmets of both drivers and in the team garage during race weekends. Peng Xiao, Group CEO at G42, commented, "Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”

Qualcomm Technologies and Mercedes have announced a multi-year partnership, which will see the Mercedes F1 team up with Qualcomm’s brand Snapdragon. Mercedes will use Snapdragon’s platform to create fan engagement experiences, while also using Snapdragon and other Qualcomm technologies to increase their digital transformation and build a smart space at their campus in the UK....

The Indian Premier League (IPL) has roped in the Saudi Tourism Authority (STA) as an Official Partner. The multi-year agreement is reported to be worth US$7.24m per year.  The partnership was announced through a special event, which included the Board of Control for Cricket in India’s (BCCI) Secretary Jay Shah, its Vice President Rajeev Shukla,...

Nigma Galaxy continued their dominance in the women’s Counter-Strike: Global Offensive (CS:GO) circuit as they took home their fourth ESL Impact trophy, taking down Navi Javelins 2-0 in the Grand Finals. It was Nigma Galaxy’s ANa who took home the MVP Award after a phenomenal tournament. The eight-team all-female CS:GO tournament, including the likes of...

Microsoft has teamed up with Indian esports company Skyesports to co-launch the upcoming third season of the Windows 11 Skyesports Grand Slam. The multi-title event will take place at Pragati Maidan in New Delhi on February 16 and 17, 2023. The Grand Slam will take place during the India Gaming Show (IGS) 2023, which is...