Aditya Chaudhuri

DS Penske’s Jean-Éric Vergne won the inaugural Hyderabad E-Prix, a race which saw plenty of action as motor-racing returned to India. Envision Racing’s Nick Cassidy finished second, while Porsche’s António Félix da Costa took the final podium place after Sébastien Buemi received a 17-second penalty.  Home team Mahindra Racing’s Oliver Rowland finished sixth to score...

PepsiCo’s recently-launched lemon-lime flavoured soda STARRY has been roped in as the Official Soft Drink of the NBA, the WNBA and the NBA G League. STARRY will also serve as the Title Partner of the NBA All-Star 3-Point Contest, which will be held on February 18, 2023, in Salt Lake City, Utah. Tara Mulcahy, Head...

Alfa Romeo have announced a new partnership with workwear brand MASCOT. The partnership will see MASCOT provide the Swiss Formula One team with its products, which will also be present at Sauber’s headquarters in Hinwil, Switzerland. Additionally, the MASCOT branding will also be present on the team’s race car, driver race suits and on the...

The International Cricket Council (ICC), which has its headquarters in Dubai, is cricket’s international governing body. The ICC, which represents 108 members, controls and oversees the game and collaborates with its members to advance the sport. The ICC is also in charge of organising all ICC Events. The ICC is in charge of the ICC...

Leading Indian health food drink brand Boost Energy has released a new campaign ahead of the upcoming ICC Women’s T20 World Cup 2023, featuring Team India captain Harmanpreet Kaur.  Kaur will be looking to take India all the way, especially after the team finished runners-up at the previous edition of the ICC Women’s T20 World...

Swiss luxury watch manufacturer Rolex has renewed its title sponsorship partnership with the Shanghai Masters ATP 1000. The new ten-year deal will last till 2032. The Shanghai Masters ATP 1000 has been off the calendar for the last three years due to the COVID pandemic but will be returning in October 2023. The tournament will...

This article contains information about the organisations serving as sponsors and brand partners to the 2023 ICC Women’s T20 World Cup and enjoying a strong branding presence across the tournament’s physical and digital assets. GLOBAL PARTNERS Nissan The Yokohama-headquartered Japanese automobile manufacturer and the International Cricket Council (ICC) signed an eight-year collaboration agreement in October...

British Formula One team Aston Martin have announced a new sponsorship deal with Citi Private Bank ahead of the 2023 Formula One season. The partnership is an extension of Citi’s long-standing partnership with two-time Formula One champion Fernando Alonso, who has joined the team ahead of the 2023 season, replacing Sebastian Vettel, who retired at...

India’s first-ever Formula E race, the Greenko Hyderabad E-Prix, has roped in integrated flat carbon steel manufacturer ArcelorMittal Nippon Steel (AM/NS) and Hyderabad based-racing group HMR as Official Race Partners.  The event already has energy transition and decarbonisation firm Greenko as the Title Partner, Red FM Telugu as the Exclusive Radio Partner, the State Bank...

British Formula One team Williams Racing have announced a new long-term partnership with leading manufacturer of oils and lubricants, Gulf Oil International.  Gulf will also partner the Williams Racing Driver Academy and the Williams Esports division, providing support to the junior drivers’ careers and provide industry access for all. Gulf will work with Williams on...