Aditya Chaudhuri - News Site Editor Page 236
Alfa Romeo and Sauber set to part ways after 2023 F1 season
Swiss team to most likely team up with Audi Alfa Romeo have announced that they will be ending their title sponsorship agreement with Sauber at the end of the 2023...
Verstappen cruises to stunning victory in Spa
There was no stopping Max Verstappen in Belgium, as the reigning world champion eased to victory in Spa after starting a lowly P14. Verstappen's teammate Sergio Pérez made it another 1-2 for the Red Bull team while pole-sitter Carlos Sainz finished third. George Russell finished fourth ahead of Fernando Alonso, while Charles Leclerc, who finished fifth initially was demoted to sixth, following a late penalty. Alonso's teammate Esteban Ocon was seventh ahead of Sebastian Vettel while Pierre Gasly and Alex Albon rounded off the points places. Verstappen was just in a league of his own and even a low starting position couldn't stop the Dutchman. The world champion was untouchable in Spa and it is only a matter of time before he secures his second world title. Pole-sitter Carlos Sainz got off well but Sergio Pérez had a shocking get-away which saw Fernando Alonso take second spot from the Mexican but Alonso's strong start was undone as the two-time world champion had first lap contact with his former McLaren teammate Lewis Hamilton, with Hamilton making a rare-driver error and tagging Alonso from the back. The tangle with Alonso, saw Hamilton suffer heavy damage and was the first retiree of the race. Hamilton's teammate, George Russell, was up to third place while four-time world champion Sebastian Vettel also had a stunning start and was upto fifth place.
Sourav Ganguly joins DreamSetGo family
BCCI President and former Team India captain Sourav Ganguly has been announced as the first-ever brand ambassador of sports experiences and travel firm DreamSetGo. As brand ambassador, Ganguly will promote...
Mumbai Falcons partner with FIA Karting World Championship
Formula Regional Indian Championship and Formula 4 Indian Championship team Mumbai Falcons has been announced as an Official Partner of the 2022 FIA Karting World Championship. Mumbai Falcons will partner...
TUMI debuts documentary-style Fall 2022 campaign titled “Built for the Journey”
International travel and lifestyle brand TUMI will be launching its global campaign titled “Built for the Journey,” which chronicles the personal and professional journeys of four world-renowned sports and entertainment...
Vitality inks GG.BET partnership
International esports organisation Team Vitality has announced a new partnership with esports betting firm GG.BET. The multi-year partnership will see GG.BET join as the Official International Betting Partner for the organisation's CS;GO team. The partnership will see both parties work together to create unique fan experiences and also a host of fan activations at various events while producing next-gen content. The GG.BET logo will also be visible on Team Vitality's CS:GO jersey starting from the BLAST Premier Fall Group tournament, which gets underway from August 2022. Dmitry Voshkarin, CEO GG.BET, commented, "We are pleased to announce a partnership with Team Vitality, a world-class esports team whose successes we have been following with great interest for a long time. For GG.BET, this is a logical stage of our plans to expand into new markets and provide continuous support for esports’ development. We are looking forward to implementing joint projects and will work hard to make GG.BET users and Vitality fans happy."
Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign
Cadbury Bournvita, Mondelez India's nutrition brand, has unveiled a four-minute short film titled, 'The Boy Who Failed' as part of their 'Tayyari Jeet Ki' campaign. The short film showcases a family of three, a mother and her son and daughter, who return from a district-level badminton competition. The young son returns home dejected and filled with rage after evidently losing in the tournament and even though his elder sister tries to persuade him to come and practise the following day, the young boy keeps to himself and remains in his room. The mother takes the daughter for practice and the young boy looks at his mother and daughter practising and slowly regains the confidence to pick up his racquet once again. The film ends with the young boy once again returning to the court and having the courage to accept his failure and learn from it. The film ends with the message that 'there is a big difference between failing and accepting one is failure.' The film talks about how failure is one of the most important teachers on the path to success and how one must not give up due to failure but learn from it and keep moving on. The campaign will see Cadbury Bournvita also rope in athletes such as Hima Das, Ashish Kumar Chaudhary and Anahat Singh and will be showcasing their 'fighting spirit' in their upcoming adverts. The athletes will also use their social media handles to share inspiring stories about overcoming failure and learning from it, as part of the campaign.
Parimatch News inks partnership with Chennaiyin FC
Parimatch News, the sports, e-sports and entertainment outlet, has been announced as the Principal Sponsor of Hero Indian Super League club Chennaiyin FC, ahead of the 2022-23 season. PMI, a service company engaged in the development and implementation of the expansion strategy for Parimatch News brand, announced the new initiation and is all set to witness the ascent of the football sector in the country. The new deal will see Parimatch News take another step towards investing in sports beyond cricket. It’s part of the company’s strategy to expand its presence in India, by helping raise the profile of football and alongside ensuring that talent can grow from the grassroots up.
US Open announces partnership with Cadillac
Cadillac joins as Official Vehicle of the US Open The United States Tennis Association (USTA) have netted a new partnership with Cadillac. The new multi-year partnership will see the luxury...
Women's IPL set for March 2023 debut
BCCI reported to have finalised window for women's IPL The inaugural edition of the women's IPL is all set to be launched in March 2023 as BCCI is reported to...