Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Sir Vivian Richards joins Lanka Premier League 2022

Former West Indian cricketing great Sir Vivian Richards has been roped in as a brand ambassador of the upcoming season of the Lanka Premier League (LPL). Richard’s appointment as brand ambassador is a step towards taking the LPL to more people around the world. Speaking on his appointment as an LPL brand ambassador, Sir Vivian...
Aditya Chaudhuri

MS Dhoni joins Fire-Boltt family

Indian wearable and audio brand Fire-Boltt has roped in former India men’s cricket team captain Mahendra Singh Dhoni as its latest brand ambassador. As the face of the brand, Dhoni will headline various marketing campaigns along with taking part in a host of advertising and endorsement activities.  Dhoni spoke about his new role, commenting: “Fitness...
Aditya Chaudhuri

Sourav Ganguly partners with actyv.ai

Former Indian men’s national cricket team captain and former BCCI President Sourav Ganguly has been roped in as a brand ambassador by actyv.ai, a Bengaluru-based Software as a service (SaaS) with buy-now-pay-later (BNPL) platform. By bringing Ganguly on board, actyv.ai can now boast of having two iconic Indian cricketers as its brand ambassadors, with Sunil...
Aditya Chaudhuri

Nike suspends partnership with Kyrie Irving

Brooklyn Nets star Kyrie Irving has had his partnership with Nike suspended following his social media post regarding an antisemitic documentary. Irving had tweeted about the documentary Hebrews to Negroes: Wake Up Black America, which includes Holocaust denial and conspiracy theories regarding the Jewish community. He initially defended himself, stating he had the right to...
Aditya Chaudhuri

The WIFA issue: A colossal mess at the heart of women’s football

In August 2022, Anjali Shah, Director of Premier India Football Academy’s (PIFA), one of India’s leading football academies based out of Mumbai, wrote to Souter Vaz, the Honorary Secretary of the Western Indian Football Association (WIFA), the governing body for football in Maharashtra, about a scheduling issue which had led to the governing body suspending...
Aditya Chaudhuri

Revenant Esports teams up with Cybeart

Indian esports organisation Revenant Esports has on-boarded gaming merchandise company Cybeart as its Official Gaming Chair partner for the upcoming season. Cybeart is one the world’s leading gaming chairs and accessories manufacturer and is based out of Toronto, Canada. The brand aims to provide premium products to elevate the overall gaming experience with officially licensed...
Aditya Chaudhuri

TMRW Sports attracts host of star athletes as investors

TMRW Sports, a tech-focused firm co-founded by Rory Mcllroy and Tiger Woods, has announced a host of athletes and celebrities as part of its investors’ group. The group includes tennis star Serena Williams, seven-time Formula One champion Lewis Hamilton, four-time NBA champion Stephen Curry, Hollywood actor and singer Justin Timberlake and tennis star Andy Murray...
Aditya Chaudhuri

All India Gaming Federation surpasses 100+ members across all gaming formats

The All India Gaming Federation (AIGF), the apex body for the online skill gaming industry in India, has on-boarded three principal members, namely: Myteam11, Head Digital and Glance Gaming. With this development, the AIGF has successfully crossed 100+ members across all gaming formats, including esports, fantasy gaming, card games, casual gaming, e-games and virtual gaming....
Aditya Chaudhuri

WBBL extends Weber Barbecues sponsorship

Barbecue brand Weber Barbecues has extended its naming rights agreement with the Women’s Big Bash League till the end of the 2023/24 season following a partnership extension with Cricket Australia. The extension will see Weber Barbecues remain with the leading women’s T20 franchise-based league until the end of WBBL Season 9. Weber and Cricket Australia...
Aditya Chaudhuri

Cricket Australia expands Gravity Media agreement

Cricket Australia (CA) has expanded its partnership with global provider of complex live creative production and media services Gravity Media, further building upon the existing broadcast and technology partnership between the two parties. The new expanded deal will see Gravity Media work with CA to broadcast 22 matches of the Marsh One Day Cup, 35...
Aditya Chaudhuri
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