Aditya Chaudhuri

PepsiCo has been announced as the Official Beverage Partner of the Qatar national football team and the Qatar national U23 team following a partnership agreement with the Qatar Football Association (QFA). The partnership will see PepsiCo and its brands Gatorade and Aquafina provide the Qatar national teams with drinks, which “maintain performance and aid recovery...

German Formula One driver Nico Hülkenberg has been announced as Mick Schumacher’s replacement by American Formula One team Haas. He will partner Kevin Magnussen for the 2023 Formula One season. Hülkenberg, who has 181 race starts and is a Le Mans winner, made his Formula One debut in 2010 with Williams. Since then, he has...

Netherlands men’s national football team and Liverpool Football Club player Virgil van Dijk has been announced as a Global Ambassador of wearable fitness brand Whoop. Van Dijk has also joined Whoop as an investor.  The Dutch defender will be providing feedback to Whoop on product development and also give insights about how the company could...

Olympic gold medallist Neeraj Chopra has partnered with Switzerland Tourism, which will see him become the “Friendship Ambassador”. Chopra, as Friendship Ambassador, will promote the sporty, adventurous and stunning outdoors of Switzerland to the Indian audience.  Also Read – Neeraj Chopra’s Brand Endorsements List, Rewards and Accolades Neeraj Chopra said: “Switzerland is my favourite international...

Outsiders demolished Heroic in the grand finals of the IEM Rio Major 2022 to take home their first-ever Major trophy. The side, comprising Jame, Qikert, fame, FL1T and n0rb3r7, who previously contested under the Virtus.pro name but have had to use the Outsiders name since the Ukrainian invasion by Russia, took home their first-ever major...

Formula One has announced a new partnership with Swiss watchmaker Rolex, which will see the latter become the Title Partner of the Australian Grand Prix. Rolex, which was the Title Partner of the event between 2013 and 2020, returns and replaces Dutch brewing firm Heineken, which served as the Title Partner in 2021. The event...

Upcoming Valorant tournament Red Bull Home Ground has roped in esports production and media firm Gfinity as its Official Production Partner. The partnership will see Gfinity provide the tournament with end-to-end production services and broadcast, infrastructure and other facilities needed to make the tournament run smoothly. Red Bull and Gfinity will also work on other...

George Russell scored his maiden Formula One victory as Mercedes took home their best-ever result of the season, finishing one-two, with Lewis Hamilton in second place. Ferrari’s Carlos Sainz finished third ahead of his teammate Charles Leclerc. Fernando Alonso finished fifth in front of Max Verstappen, Sergio Pérez, Esteban Ocon, Valtteri Bottas and Lance Stroll,...

Brazilian investment management firm XP has been roped in by British Formula One team Aston Martin as their Official Global Financial Services Partner.  The multi-year partnership will see XP gain international recognition through Aston Martin as the company aims to showcase its product portfolio.  As part of the deal, XP’s branding will also be present...

Financial services firm Navi has roped in former India men’s national cricket team captain Mahendra Singh Dhoni as a brand ambassador. The partnership will see Dhoni headline various campaigns of the company as it attempts to reach out to wider audiences across the country and make them aware of its products and services. MS Dhoni...