Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

The Hundred inks Robinsons partnership

The Hundred has announced British squash brand Robinsons as its Official Soft Drinks Partner.The multi-year partnership will put The Hundred branding on Robinsons’ ready drink no added sugar products for the next three years, with select customers even standing a chance to win tickets during weekly prize draws.Robinsons will also receive naming rights to the...
Aditya Chaudhuri

Naomi Osaka to leave IMG to start own company

Japanese tennis star Naomi Osaka has announced that she will be parting ways with IMG to launch her very own sports agency along with her agent Stuart Duguid. The to-be-launched agency will be called Evolve. Osaka and Duguid have been working on this venture since the Tokyo Olympics last year. Evolve is set to operate...
Aditya Chaudhuri

FIFA ends long-term partnership with EA Sports

FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement, titled FIFA. One of the most popular video games developed by EA, FIFA was first released in 1993 as FIFA International Soccer. FIFA’s partnership with...
Aditya Chaudhuri

Witzeal launches skill-based Ludo game

Witzeal, a new-age gaming technology company, has launched ‘Big Ludo’, a skill-based board game on its multi-gaming platform Big Cash. The game will give players a unique and equal chance to win exciting rewards. Furthermore, the company will also be introducing interesting board games in the months to come. Ankur Singh, CEO and Founder, Witzeal...
Aditya Chaudhuri

Riot Games announces Skyesports partnership

Riot Games has announced a new partnership with Indian esports and gaming firm Skyesports. The new partnership will see the Skyesports Champions Series (SCS) 2022 lead to the Valorant Champions Tour 2022 Stage 2. The SCS tournament will feature a prize pool of US$30,000, and the final will be a LAN event held in Chennai,...
Aditya Chaudhuri

Quadrant announces new partnership with SCUF Gaming

British Formula One driver Lando Norris‘ gaming and lifestyle brand Quadrant has announced a new partnership with controller brand SCUF Gaming. The deal will see SCUF Gaming serve as the Official Controller Partner for Quadrant’s Halo team. SCUF will also work with Quadrant to explore more content creation opportunities as part of the agreement. Jamie...
Aditya Chaudhuri

Richest Formula One drivers of all time

Formula One is known as the “Rich Boys’ Club”, and the term is pretty apt given how expensive the sport is. As expensive as the salaries can get for the drivers, it is equally expensive for an upcoming driver to enter into the sport. Without proper financial backing, it is extremely tough to make it...
Aditya Chaudhuri

NWSL announces historic deal with UKG to tackle gender pay gap

The National Women’s Soccer League (NWSL) has announced a multi-year, multi-million dollar sponsorship deal with leading provider of HR, payroll and workforce management solutions, UKG.UKG will be the first ever title-sponsor of the NWSL Challenge Cup, and the 2023 version of it will be the first-ever women’s professional football tournament to achieve pay equity with...
Aditya Chaudhuri

ESL Gaming expands Nielsen deal

Esports tournament organiser ESL Gaming has announced an expansion to its existing partnership with North American data and measurement firm Nielsen. The measurement partnership will see an expansion of tracking more events and more broadcasts per platform and channel. The events that will be covered as the CS:GO ESL Pro Tour and Dota 2’s properties and...
Aditya Chaudhuri

F1 Drivers with the most Grand Slams

Formula One’s Grand Slam or Grand Chelem club has a new member following Ferrari’s Charles Leclerc’s dominating win at the 2022 Australian Grand Prix. Leclerc managed to score a fourth career win in Melbourne and also scored his first Grand Slam/Grand Chelem.No, we haven’t gotten our games mixed up. Formula One does have a Grand...
Aditya Chaudhuri
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