Aditya Chaudhuri

Online betting and gaming site M88 Mansion has signed a new partnership with southeast Asian esports organisation Talon Esports.The deal sees M88 Mansion become Talon Esports’ DotA 2 team’s Title Sponsor. As Title Sponsor, M88 Mansion will be featured on the in-game player names of Talon’s DotA 2 players, and the Asian online gambling brand...

Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Korean helmet manufacturer HJC Helmets, which will see the Korean firm join the team as their Official Supplier of Pit Crew Head Protection.A leader in head protection technology for over five decades, HJC will provide the team with its lightweight and...

Former Indian cricketer Virender Sehwag has been roped in as a goodwill ambassador of ed-tech platform Safalta.Sehwag will be working with the company on its goal of providing affordable education to the common Indian. Safalta is known for catering to the semi-urban and rural areas and also for its digital innovation with socio-economic sensitivities and...

Malaysian in-house subscription satellite television network Astro has renewed its partnership with the Premier League to broadcast the games in Malaysia till the end of the 2024/25 season.The new broadcast deal will see Astro continue to telecast Premier League—which it has done since 1997—providing the Malayasians fans with all of the 380 matches in HD...

Swiss Formula One team Alfa Romeo have announced a new partnership with network intelligence company,Path Network. The multi-year partnership will see the leading network intelligence firm help protect the Swiss team’s network infrastructure both on and off the field. Path Network will be making sure Alfa Romeo keep their competitive edge to keep challenging in...

Team Whoops seal Asian Games berth by defeating Team Avengers in the DotA 2 grand final at the ESFI’s National Esports Championships. The Esports Federation of India (ESFI) has announced a strong 18-member Indian contingent for the upcoming 2022 Asian Games, where Esports will be making a debut as a medal sport.Following eight days of...

French esports organisation Team Vitality have announced a multi-year partnership with gaming chair manufacturer Secretlab, which sees the latter join as the French organisation’s Official Gaming Chair Partner.The partnership will see Secretlab provide all of Team Vitality’s teams with gaming chairs across their various facilities. The two parties will also be collaborating on co-designing an...

Nestlé Munch has been announced as the Official Crunch Partner of four Indian Premier League franchises: the Kolkata Knight Riders, the SunRisers Hyderabad, the Punjab Kings and the Royals Challengers Bangalore. The partnership will see Munch launch exclusive limited-edition packs that will feature players from the four teams. Fans will have the opportunity to scan these packs and win an unique 360-degree digital experience of their favourite teams. Additionally, fans will also receive various cricket-themed games, which could then be used to redeem exclusive digital rewards, signed merchandise or a virtual meet with the players. Fans will also have the opportunity of taking photographs with their favourite players through various AR filters.

Kolkata-based footwear brand Khadim has announced a new partnership with Indian cricketer Shardul Thakur, which will see the Indian all-rounder join the company as a brand ambassador. By bringing Thakur onboard, Khadim aims to target the millenials and the Gen-Z audience and rope them in as potential customers. The partnership between Khadim and Thakur will kick off with the ‘ItsWoWItsKhadim’ campaign. The campaign will be promoting Khadim’s new fashionable range of products which reinforces the affordable price point.

Revenant Esports have announced their first-ever Apex Legends team. The team will sit alongside their current teams - Battlegrounds Mobile India, Free Fire, Valorant, Wild Rift EU and Call of Duty Mobile. Revenant Esports will be the only organisation from India to be playing the ALGC Playoffs in Sweden against world-class organisations like G2 Esports, Cloud9, TSM and 100 Thieves to name a few. The roster will be seen representing Revenant Esports in the Apex Legends Global Series Split 2 Playoffs in Sweden from April 29 to May 1, 2022. The roster currently consists of Muhammad Iqbal Salis “BellkunX_” Kadafi, Muhammad Zidan “MeXiousx” Syahada, Muhammad “laheemx_” Ilham and is coached by Apex Legends veteran player Hasan Ali “FATTMONSTER” Naqvi.