Aditya Chaudhuri

Indian fantasy gaming platform LevelUp11 has roped in Afghan cricketer Rashid Khan as a brand ambassador. As brand ambassador, Khan will be the face of the brand across various marketing campaigns and brand engagement activities. Owned by the Cobaltzebra Info Technologies Private Limited, LevelUp11 is hoping to use Khan’s worldwide popularity to grow its brand. Speaking about his new partnership with Level Up 11, Rashid Khan stated: “I am elated to connect with Level up 11- because it provides millions of sports fans the ability to be the decision maker, create their team, and experience the game first hand. The level up platform exemplifies the importance of picking the correct players and assembling a team based on the playing conditions.”

Electronic goods company Havells India has announced that former Indian cricket team captain and current BCCI President Sourav Ganguly will join the company as a brand ambassador for Havells’ consumer durables brand Lloyd.As a brand ambassador, Ganguly will endorse Lloyd’s wide range of consumer durables via various marketing campaigns for the eastern Indian audience. Anil...

Games publisher Riot Games has partnered with technology company Intel to revamp the 2022 Intel Arabian Cup (IAC). As part of the partnership, the IAC will have a US$130,000 prize pool for the tournament in an attempt to develop and hone talents from the Middle East and North Africa (MENA) region.The revamped tournament will also...

Ligue 1 club Paris Saint-Germain have announced a new partnership with online sneaker marketplace GOAT. The multi-year partnership, which is reported to be worth more than €50 million, will see GOAT serve the French club’s Official Sleeve Sponsor and a Principal Partner from July 2022. From now until the end of the season, GOAT will serve the club as an Official Partner. Along with having branding rights on the first-team, training and warm-up jerseys of the men’s team from next season, GOAT and PSG will also collaborate on promoting the GOAT brand across their various platforms.

Danish shipping and logistics firm A.P. Møller – Mærsk (Maersk) has signed a new partnership with global esports tournament organiser BLAST Premier. The partnership will see Maersk join as an Official Sponsor of BLAST’s CS:GO events in 2022, and the Maersk branding will be visible on BLAST Premier’s digital and physical assets. The two parties will also work together on the MVP segments of the tournaments, and the best players from the tournaments will be getting a Maersk-branded trophy. They will also work on ‘integrated digital campaigns’ around fan engagement.

Telecommunications firm Verizon has signed a partnership with Riot Games which will see it become the Official Founding Partner of League of Legends: Wild Rift in North America.Verizon has also been named as the Exclusive 5G Network and Services Provider of the Wild Rift North American Series. It will also work with Riot Games to...

Verstappen suffers season’s second DNF.  Ferrari’s Charles Leclerc took home his second win of the year, after a dominating race in Melbourne that saw the Monegasque driver take home his first ever Australian Grand Prix victory. Leclerc finished a comfortable 20 seconds ahead of the only Red Bull to have finished the race of Sergio...

Mobile version to release after three years of development. Game developer Ubisoft has revealed that it will be releasing Rainbow Six Mobile. Ubisoft has announced that the live tests of the mobile game that has been in development for the last three years are scheduled in the ‘coming weeks’.Ubisoft has revealed that the tactical mobile...

Top 10 biggest esports organisations in the world - Team SoloMid (TSM), Team Liquid, FaZe Clan, Fnatic, Gen.G

AGG.BET joins as Exclusive Betting Partner. PGL Major Antwerp 2022, the first CS:GO Major tournament of the 2022 season, has announced online betting platform GG.BET as its Exclusive Betting Partner for the tournament.The partnership will see GG.BET get visible branding during the Major event in Belgium and also at PGL’s Regional Major Rankings (RMR) events....