Aditya ChaudhuriDanish shipping and logistics firm A.P. Møller – Mærsk (Maersk) has signed a new partnership with global esports tournament organiser BLAST Premier.
The partnership will see Maersk join as an Official Sponsor of BLAST’s CS:GO events in 2022, and the Maersk branding will be visible on BLAST Premier’s digital and physical assets. The two parties will also work together on the MVP segments of the tournaments, and the best players from the tournaments will be getting a Maersk-branded trophy. They will also work on ‘integrated digital campaigns’ around fan engagement.
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Oliver Clarke, Commercial Director at BLAST, commented:
“We are delighted to welcome back a highly respected and global brand such as Maersk. With a focus on fan-led in-person and digital experiences to engage the Counter-Strike community, we hope to build on the popular MVP segment from last year’s Fall Final Copenhagen.
“Bringing on board a non-endemic brand such as Maersk is testament to the value partners outside of the gaming and esports space equate to teaming up with BLAST Premier.”
Samuel Poulter, Head of Corporate Branding at A.P. Moller-Maersk, added:
“We are proud to be a sponsor of BLAST for the second year in a row. We chose to sponsor the MVP to recognize the enormous skill and tactical intelligence needed in this sport and to engage and interact with the fans who are truly passionate about their teams and players.”
For Maersk, this is the company’s first-ever long-term esports partnership. In November 2021, Maersk partnered with BLAST in a one-off deal that saw the Danish company sponsor the BLAST Fall Final in Copenhagen.
