Aditya Chaudhuri

Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions provider and the Official Wi-Fi Analytics Provider.  Also Read – Liverpool Sponsors 2021-22 The agreement will see Extreme Networks install Extreme Wi-Fi 6E access points...

Indian Premier League team Punjab Kings have announced a new partnership with McDonald’s India – North and East.  The partnership will see McDonald’s launch a special ‘Punjab Kings Meal’ made specially for the partnership. The Punjab Kings meal will consist of butter rooster grilled or butter paneer grilled burgers, with medium/giant world well-known fries and...

Serie A, Italy’s premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time highlights for all Serie A, Supercoppa Italia and Coppa Italia games. Serie A will use WSC Sports’ tools to capture every moment of the games...

Singapore Airlines have announced an extension of their sponsorship agreement with Formula One's Singapore Grand Prix. The new three year deal sees Singapore Airlines continue as the title sponsor of the race till 2024. Singapore Airlines had initially partnered with the Singapore Grand Prix in 2014 on a four year deal and it was extended for a further two years in 2018 and 2020. Lee Lik Hsin, SIA Executive Vice President Commercial, commented, "This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. 'SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”

The England and Wales Cricket Board (ECB) have announced global accounting and financial software firm Sage as a new sponsor of The Hundred. The multi-year deal will see Sage join as the Official Insights Partner of the tournament. The UK-headquartered firm will also serve as the Presenting Sponsor of The Hundred Draft, which is scheduled to start from 2023. The partnership will see Sage branding on the umpire uniforms and Sage will power the Decision Review System (DRS) for broadcast and big screens at the venues.

The Board of Control for Cricket in India (BCCI) has announced that Indian fantasy gaming platform My11Circle has won the rights for the title sponsorship of the upcoming Women’s T20 Challenge.The fourth edition of the Women’s T20 Challenge will be held in Pune, with three teams (Velocity, Trailblazers and Supernovas) fighting for the title. The...

Indian men’s national cricket team captain Rohit Sharma has announced the launch of his first-ever personal NFT, which is set to be launched on FanCraze, the brand looking to create a metaverse for the world of cricket. Sharma’s NFT will feature a Rhino artwork along with an image of the Mumbai Indians skipper and will...

Social media entertainment app TikTok has signed a new deal with the UEFA that will see it become a Global Sponsor of the 2022 European Women’s Football Championship. The partnership will see TikTok launch a host of curated activations on its platform, which will have computer-generated visual effects, slogan contest and live sessions for the...

Following the inaugural Miami Grand Prix, Formula 1 now heads to Spain. Even though the Miami race was quite a spectacle, the quality of racing wasn’t up to the mark. Heading to a more traditional track, we can expect proper racing to resume as well. Red Bull and Ferrari have distanced themselves from the rest...

Terra Virtua becomes the F1 team’s Official Metaverse Partner. British Formula One team Williams have announced Terra Virtua, the first-ever fully immersive blockchain-driven VR entertainment platform, as their Official Metaverse Partner.  Also Read – Formula One 2022 Team Sponsors: Williams Racing The multi-year partnership will put the Terra Virtua branding on the Williams race cars,...