Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Rooter signs strategic partnership with GodLike Esports

One of India’s largest gaming and esports streaming platforms, Rooter has signed a partnership with Indian esports team GodLike.  The partnership will see Rooter gain the exclusive live-streaming rights for Battlegrounds Mobile India, Free Fire, Call of Duty mobile along with other aspects of live-gaming content. Rooter will also become an Official Sponsor for GodLike...
Aditya Chaudhuri

Skill Games Council stresses on having uniform central guidelines for all online skill games in India

The Rajasthan government has released a draft titled ‘Rajasthan Virtual Sports (Regulation) Bill’ for public consultation. The bill suggests that all gaming service providers will need to obtain a licence to be able to operate in the state. The state is planning to bring legislation in order to regulate online skill-based games, specifically fantasy games....
Aditya Chaudhuri

Women’s T20 Challenge partners with CEAT

Tyre manufacturer CEAT has been announced as the Official Strategic Timeout Partner of the ongoing Women’s T20 Challenge.  CEAT has stated that, through the partnership, it aims to bring the women’s game on par with the men’s game in India. Arnab Banerjeem Chief Operating Officer, CEAT Tyres Ltd, commented: “Women’s cricket has showcased some stellar...
Aditya Chaudhuri

The Hundred announces new partnership with Xplora

The Hundred has signed a multi-year partnership deal with leading provider of kids’ smart watches, Xplora. The agreement will see Xplora serve as the tournament’s Official Children’s Smartwatch Supplier. Xplora will work with The Hundred to launch a Goplay campaign based on the cricket league’s theme. Both will also collaborate to distribute hundreds of smartwatches...
Aditya Chaudhuri

XFL inks major deal with ESPN and Disney

The X-Treme Football League (XFL) has announced a new partnership with ESPN and The Walt Disney Company. The new five-year deal will see both networks gain broadcasting rights for the XFL from 2023 to 2027. The deal will also see both network’s digital mediums, Disney+ and ESPN+, broadcast the XFL games. Dwayne ‘The Rock’ Johnson,...
Aditya Chaudhuri

FaZe Clan takes historic PGL Major win

North American esports organisation FaZe Clan became the first ever international roster to win a CS:GO Major as they beat Natus Vincere 2-0 at the PGL Antwerp Major. It was something of a redemption arc for FaZe's veteran in-game leader Finn 'karrigan' Andersen and FaZe Clan's longest serving member Håvard 'rain' Nygaard, both of whom were part of the infamous bottle-job back in Boston 2018, that saw FaZe choke in the grand finals and lose the Major to Cloud9. This time around though, there was no choking in Antwerp as rain and karrigan both led from the front to sweep Natus Vincere (Navi) in a comprehensive manner. For Natus Vincere, who were the defending Major champions, after taking home their first ever Major last time around in Stockholm, it wasn't going to be back-to-back Majors. The Ukrainian team tried but on the day in Antwerp, there was no stopping FaZe.
Aditya Chaudhuri

ESPN announces long-term agreement with Tennis Australia

ESPN and Tennis Australia have inked a nine-year deal that will see ESPN broadcast live coverage of the Australian Open on its channels: ESPN, ESPN2 and ESPN+. The partnership, which will get underway from 2023 and last till 2031, will cover all the games at the 16 courts including all singles, doubles, juniors, wheelchair and...
Aditya Chaudhuri

Verstappen leads Red Bull 1-2 as Leclerc suffers retirement

Reigning World Champion Max Verstappen secured back-to-back wins as he took home his 24th career victory at the venue where he had scored his maiden win six seasons ago. Verstappen led Sergio Pérez for a Red Bull one-two, with Mercedes’ George Russell taking the final podium spot. Pole-sitter Charles Leclerc suffered a shock retirement, which...
Aditya Chaudhuri

Ravi Shastri headlines new CRED advertisement

CRED's latest ad named 'Play it Different' has Shastri at his hilarious and witty best. The ad starts off with Shastri as a coach, giving his team a pep-talk but this one is with a twist. Paroding Shah Rukh Khan's '70 minute' speech from Chak De! India, Shastri tells his team that they have only 70 minutes left to make the most of the happy hours at the club. Shastri is shown asking his players to keep their focus on the ball, but a twist shows it's a game of beer pong. The next scene shows Shastri at a press conference and when asked whether he would be partying later on, he sarcastically answers with a blunt no before smirking while his team bursts out laughing beside him. Shastri also shows his flirtatious side, where he tells a lady at the bar, 'I used to be a batsman, but for you I can be a keeper.' There is another clip of him roasting a journalist, where when asked what he hates about modern cricket, Shastri quips back 'Talking to journalists.' Shastri is also seen at a pharmacy with a glass with ice, which he places on the pharmacy counter and says '2 cough syrups, on the rocks.'
Aditya Chaudhuri

Bundesliga signs triple NFT partnership

The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.
Aditya Chaudhuri