Aditya Chaudhuri

Sportswear manufacturer T10 Sports has teamed up with USA Cricket to launch their latest official teamwear kit and playing jerseys for both the men’s and the women’s teams.  The kit was launched in New York City with the Manhattan skyline as the backdrop and several national team players of the USA national teams were present....

Electronics brand SWOTT has announced Indian cricketer Ravindra Jadeja as its brand ambassador. As brand ambassador, Jadeja will be boosting the brand’s fitness portfolio and also educate the masses about SWOTT’s various products. Jadeja will be headlining the brand’s smart-wearable segment. Speaking about his new role, Ravindra Jadeja said: “It feels great to be associated...

Bacardi-owned tequila brand PATRÓN Tequila has signed a partnership deal with Formula One. The agreement will see PATRÓN Tequila become the Official Tequila of the F1 Paddock Club, the official exclusive VIP hospitality club for the Formula One races.  The agreement with PATRÓN Tequila is the first-ever tequila partnership for the F1 Paddock Club. As...

The UAE T20 League has announced a new long-term partnership with ZEE. The agreement will see the global media and entertainment brand acquire the exclusive media and broadcast rights for the tournament and the league will be broadcasted on ZEE's OTT platform, ZEE5. Khalid Al Zarooni, Chairman of UAE’s T20 League, commented, "Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, president – of business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcasts with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.” Mubashshir Usmani, General Secretary, ECB, added, "ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”

Automobile manufacturer Porsche’s racing division Porsche Motorsport has announced the launch of the Porsche Coanda Esports Racing Team following a partnership with sim-racing esports company Coanda Esports. Coanda will be joining as the Official Esports Works Team for Porsche. For Porsche, this is the company’s first-ever venture into the world of esports, having teased entrances...

Sergio Pérez took home his first-ever win in Monaco following a chaotic rainy race in the Principality that had everything: from a delayed start to red flags and massive crashes. It was a double podium for Red Bull as championship leader Max Verstappen finished third behind Ferrari’s Carlos Sainz. Home hero and pole sitter Charles...

Valve has announced DotA 2’s largest annual esports tournament. The International will have its 11th edition held in Singapore.  Heading to Singapore means The International will be held in Asia for the second time, after the 9th edition of The International was previously held in Asia when Shanghai played host.  The tournament is set to...

Scuderia Ferrari and Disney Pixar have teamed up ahead of the Monaco Grand Prix to celebrate the launch of Disney’s new movie, Lightyear. The partnership is built around teamwork and speed — something that both Ferrari and Disney share. Ferrari’s drivers Charles Leclerc and Carlos Sainz have also voiced cameos in the Italian and Spanish versions of the animated film. Charles Leclerc spoke about his experiences while working on the film, stating: “It was my first dubbing cameo. It was a completely different experience from what I have done in the past. The things I have in common with Buzz – well, I think the speed, we are both quite fast, we like to push the limits.

EdTech platform Unacademy has launched a new film called Focus: First Law of Learning, based on the fifteenth season of the Indian Premier League. The film talks about the importance of focus, both in the field of cricket and also with education. The one-minute-and-thirty-five-second film starts off with Chennai Super Kings skipper MS Dhoni’s voiceover...

The National Football League (NFL) has announced that it has renewed its long-term sponsorship deal with drinks and snack giant Pepsi. The new deal, however, will see Pepsi no longer sponsor the Super Bowl half-time show. The partnership, which is almost four decades old, will see Pepsi continue to use NFL premium rights for its...