Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Verstappen edges out Leclerc to take the win in Saudi Arabia

Double podium for Ferrari after Perez finishes fourth. Reigning World Champion Max Verstappen pipped current championship leader Charles Leclerc right at the very end to take home his first victory of the season at the Saudi Arabian Grand Prix. Ferrari made it a double podium through Carlos Sainz’s third place finish ahead of pole sitter...
Aditya Chaudhuri

Sunstone Eduversity partners with Lucknow Super Giants

Sunstone Eduversity joins the new IPL team as an Associate Partner. Sunstone Eduversity, one of India’s leading higher education service providers, has announced a collaboration to become an Associate Partner of one of the Indian Premier League’s newest franchises, the Lucknow Super Giants.As part of the association, Sunstone launches #JeetegaSparkHi campaign to announce scholarships for...
Aditya Chaudhuri

An interview with Ramit Tandon

As a kid, my father played squash. Growing up, right from the age of five or six, I would just follow him around the clubs of Kolkata and watch him play. Naturally, when you see your father play something, when you are of that age, you try to emulate him, hit the ball like him, and that’s when it all started. Following him around the clubs is how I discovered squash. The fact of squash becoming such an important part of my life is more of a natural process. I don’t think it’s ever been a decision that I have taken at a certain age, be it six, seven or eight. I have never sat down and said, ‘okay I’m going to take squash seriously.’ It’s been a very natural process. It’s something I enjoy doing. I started off young, gained some success and have carried on since. Obviously, I didn’t give up my education, and that was always more important to me than squash. Squash, though, was always there with me on the side. I feel people always say we pick sports, but I think it’s the sport that picks us. The journey is such that, when you start playing the sport, things just fall into place, and you just keep going with the flow. There isn’t really a hard-and-fast decision made which makes you go like ‘okay, from today I am a professional player’ etc; there is nothing like that. It just happens. I think that is the case with most athletes. It’s something they enjoy doing and that’s why they got into it and are really passionate about it and it becomes a lifestyle. It becomes more than just a fun activity that you do for an hour or two hours and it’s been the same story for me with squash.
Aditya Chaudhuri

Royals Challengers Bangalore ink Redcliffe Labs partnership

The diagnostics healthcare company joins the IPL team as an Official Partner. Redcliffe Labs, a diagnostics healthcare company, has signed a partnership with Indian Premier League side Royal Challengers Bangalore.One of the country’s fastest growing diagnostics service organisations, Redcliffe Labs has carved out a niche for itself through its high-quality healthcare. Its partnership with the...
Aditya Chaudhuri

Alfa Romeo enter the metaverse with Everdome

Formula One team Alfa Romeo have signed a partnership with Everdome, the world’s first hyper-realistic metaverse, that will see them work towards providing a digital home for the future of fan engagement and their fanbase.Additionally, Alfa Romeo will be gaining the most powerful metaverse experience through Everdome, which will allow the Swiss team’s fans a...
Aditya Chaudhuri

Stella McCartney releases Arsenal women’s kit

Adidas has teamed up with fashion designer Stella McCartney to launch an exclusive Arsenal women's team collection. The collaboration is the first-ever joint venture between McCartney and a women's football team. The collection is created around celebrating the Arsenal women's team both on and off the pitch. The 10-piece range will also have full-zip hoodies. Along with the women's collection, McCartney will also design a gender-neutral pre-match jersey that will be worn by both the women's and the men's team of Arsenal FC. The women's collection will be first worn on March 26 during the North London Derby when Arsenal face Tottenham Hotspur, while the men's team will sport their pre-match jersey on April 4 when they travel to Crystal Palace.
Aditya Chaudhuri

Manchester City team up with FaZe Clan

Premier League champions Manchester City have announced a collaboration with North American esports organisation FaZe Clan. The partnership will see Man City team up with FaZe Clan to host a pop-up event at their home ground, the Etihad Stadium, on April 9, 2022. The event is set to feature a host of gaming activations, prize...
Aditya Chaudhuri

Virat Kohli inks partnership with Rage Coffee

Former Team India skipper joins as investor and brand ambassador. Rage Coffee, a New Delhi-based FMCG brand known for manufacturing, marketing and distributing packaged coffee products, has announced that former Team India captain Virat Kohli has joined the brand not only as a brand ambassador, but as an investor as well.Rage Coffee has been planning...
Aditya Chaudhuri

Alfa Romeo score Ceramica Cielo partnership

Italian interior design brand joins as an Official Partner. Hinwil-based Formula One team Alfa Romeo have announced a new partnership with Italian ceramic manufacturer Ceramica Cielo. Known for its distinctive, sophisticated and unique style, Ceramica Cielo has been one of the trend setters in the world of interior design.The partnership will allow the Italian brand...
Aditya Chaudhuri

Top 7 Ashleigh Barty moments

It feels like Ash Barty only just won the 2022 Australian Open on home soil, and just as the celebrations were concluding, she has now announced her retirement from the sport. Barty held the World No. 1 position for a period of nearly three years, lasting from June 2019 to March 2022, and has undoubtedly left...
Aditya Chaudhuri