Aditya Chaudhuri

One of Europe’s biggest esports organisations, PGL has announced that it will be hosting the first CS:GO Major of 2022. The premier Counter-Strike tournament is set to be held in Antwerp, Belgium between May 9 and May 22, 2022. The tournament is reported to have a prize pool of US$1 million. he previous ones were held in London, Katowice, Berlin and Stockholm. PGL hopes to bring back the game in front of the audience at the Antwerps Sportpaleis, which can host a total of 18,000 people. This will also be the first time a Major tournament will be held in Belgium with the country’s most notable tournament hosting rights coming at the Charleroi Esports in 2019.

Red Bull announced as an Official Partner for 2022 EMEA season.   Energy drink brand Red Bull has been announced as an Official Partner of Riot Games’ VALORANT Champions Tour EMEA for the upcoming 2022 season. The partnership sees Red Bull as a partner for the VCT series for a second year in a row....

Baby Doge Coin joins as an Official TSG Hoffenheim Partner.   1. Bundesliga club TSG Hoffenheim have announced a new partnership with cryptocurrency Baby Doge Coin. The partnership will see Baby Doge Coin become an Official Partner of the club, and both parties will work towards developing club-specific non-fungible tokens (NFT). Baby Doge Coin will...

Cars24 has been revealed as the IPL team’s title sponsor.   Hyderabad-based Indian Premier League franchise SunRisers Hyderabad have announced Cars24 as their title sponsor for the upcoming IPL season.  As title sponsors, the online used car marketplace will get front-of-shirt branding rights, and the deal is reported to be worth around INR 15 crore...

TUMI recruits elite footballer Son Heung-Min to launch the Next Generation of Alpha Bravo.   Luxury manufacturer of suitcases and travel products TUMI has launched the latest evolution of its iconic Alpha Bravo collection with celebrated international footballer Son Heung-Min.  The Tottenham Hotspur forward and captain of the South Korea men’s national football team stars...

ESPN expands broadcast partnership.   Tennis Australia has expanded its partnership with ESPN International, which will see ESPN broadcast the Australian Open across Brazil, the Caribbean and Latin America. The new 10-year agreement will allow the fans to follow all Australian Open events, including the AO Qualifying Tournament, the AO Junior Championships, the AO Wheelchair...

Fox to broadcast PCB-affiliated events in Australia.   The Pakistan Cricket Board (PCB) has signed a multi-year partnership with Australian pay-TV network Fox Sports, which will see the Australian network cover all the PCB’s international fixtures at home as well as the Pakistan Super League.  The partnership, which is set to run until April 2023,...

In tune with its “Sportification of India” theme, Tata Motors, India’s leading multinational automobile manufacturer, will continue to proactively support the Maharashtra Open for the fourth consecutive year. The tournament is set to be held from January 31 to February 6, 2022, at the Balewadi Stadium.  This year, India’s safest hatchback Tata Altroz, on its...

The Austrian team have announced a multi-year partnership.   Poly, a global communications company that powers meaningful human connection and collaboration, is partnering with the reigning FIA Formula One World Drivers’ Championship-winning team Red Bull Racing on a multi-year deal as they gear up for the 2022 F1 season. As the official headsets and video...

Northern Ireland Football and Sky Sports’ partnership extension to run till 2025.   The Northern Ireland Football League (NIFL) has extended its partnership with Sky Sports for an additional three years, which will see Sky continue to stream NIFL games live till the end of the 2024/25 season. As part of the deal, Sky will...