Aditya Chaudhuri

Former Aston Martin boss completes Alpine switch. French Formula One team Alpine have announced former Racing Point and Aston Martin boss Otmar Szafnauer as their new Team Principal. Former FIA Deputy Sport Secretary General Bruno Famin will also join the team as the Head of the Engine Division. Szafnauer and Famin will both now report...

Bybit joins as Red Bull’s Principal Team Partner. Oracle Red Bull Racing have announced a multi-year deal with cryptocurrency exchange platform Bybit. The reported US$150 million deal is quoted as ‘the single largest per-annum cryptocurrency venture yet seen in international sport’.Along with being Principal Team Partner, Bybit will also serve as the team’s exclusive Cryptocurrency...

Ather Energy has signed a multi-year partnership with the IPL newcomers. Electric scooter manufacturer Ather Energy has been announced as the Principal Partner of Indian Premier League franchise Gujarat Titans. The multi-year partnership will see Ather Energy’s logo visible on the front of the team’s jersey along with branding visibility across different Gujarat Titans assets....

The partnership is set to get underway from July 2022. LaLiga side Real Sociedad have revealed online car retailer Cazoo as their principal sponsor from the 2022/23 season onwards. The multi-year partnership, which will start from July 1, 2022, will see Cazoo serve as the front-of-matchday-shirt-sponsor to the club. Cazoo will also gain access to...

The five-year deal sees Oracle gain naming rights. Austrian Formula One team Red Bull Racing have announced a five-year partnership with US technology giant Oracle. The F1 team is now set to be known as Oracle Red Bull Racing from the 2022 season onwards. It is reported that the five-year deal is worth US$300 million....

Amazon service Prime Gaming has been announced as an Official Partner of the VALORANT Champions Tour EMEA for the upcoming 2022 season. The partnership will see Prime Gaming integrated into VCT EMEA’s post-match highlights and receive numerous advertising slots as well. The deal expands on the already-existing agreement between Riot Games and Prime Gaming, which was announced last year. Eva Suárez, Riot Games Sr. Manager Business Development and Partnerships, commented: “Prime Gaming has been kitting out our VALORANT community with top tier, exclusive loot since the game’s release nearly two years ago, so it’s fantastic to see them expand their support to VCT EMEA! “We’re excited to have them on board to present the Post-Match Highlights, a core segment where our analysts review and break down each spicy move and clutch play made by our superstar VCT teams across.”

North American esports and gaming organisation FaZe Clan has announced a new partnership with the National Football League (NFL). The partnership comes just ahead of Super Bowl LVI. The partnership will see FaZe Clan and the NFL work together to host a series of content activations which will also include a flag-football game between the members of the NFL and FaZe Clan. The two parties will also work on creating co-branded content. FaZe will also work towards incorporating its talent ambassadors into co-branded content and events.

Both Virat Kohli and Anushka Sharma join as investors and brand ambassadors. Virat Kohli and his wife Anushka Sharma have joined homegrown plant-based meat brand Blue Tribe as brand ambassadors and investors. Founded in 2019, Blue Tribe offers an alternative to meat in the food supply chain of India. It provides plant-based meat products which are made with soybean, lentils, grains, peas and other vegetarian ingredients which help extract proteins, vitamins and other nutrients. As one of the up-and-coming Indian startups along with GoodDot, Imagine Meats and Veggie Champs, which are transforming the meat-eating experience, Blue Tribe is not only cruelty-free but also eco-friendly.

Dhoni to promote the message about the importance of getting health insurance. InsurTech platform Turtlemint has announced former Indian cricket team captain Mahendra Singh Dhoni as a brand ambassador. Through its partnership with the double World Cup-winning skipper, Turtlemint hopes to educate the masses about the importance of insurance and turning passive consumers into active ones. The firm has also launched the #ActiveHoJaao campaign which highlights the importance of health and why it should not be neglected. A recently-released ad film shows Dhoni speak about the different things we do in our day-to-day lives — from diets to exercises for our health. He then adds that, along with those, we should also get health insurance.

Former Indian cricket team captain Mahendra Singh Dhoni has been announced as a brand ambassador for G Square Housing, one of South India’s largest and most experienced land aggregators and plot promoters. The partnership aligns with the company’s vision of growing pan-India. Given Dhoni’s global brand image, the Chennai-based firm will hope to capitalise on it to grow not only in South India but across the entire country.