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Following are the companies and organisations that serve as the Official Global Sponsors to the UEFA Europa League (UEL) — the second-most premium club-football offering of European football’s governing body UEFA (Union of European Football Associations) — and enjoy a strong branding presence across its physical and digital assets. Official Sponsors Heineken  Amsterdam-headquartered Dutch brewing...

Max Verstappen scored his tenth consecutive win of the 2023 Formula One season as he comfortably won the 2023 Italian Grand Prix. Verstappen’s teammate, Sergio Pérez, finished second to give Red Bull another 1-2, with pole-sitter Carlos Sainz just about hanging on for the final podium place. With the Italian GP win, Verstappen has broken...

After teasing for a while, Newcastle United FC have confirmed that Adidas is set to return as their Official Kit Partner.  Adidas will be taking over from Castore as the English professional football club’s official kit supplier from the 2024/25 season as part of a multi-year deal. Adidas is set for a return to the...

Mumbai-based sportswear brand Performax, a Reliance subsidiary, has signed a new agreement with the All India Football Federation (AIFF) to become the Official Kit Sponsor off its national teams. Replacing Six5Six, which had held the role since 2018, Performax will supply kits to the senior men’s, women’s, junior and futsal national teams affiliated with the...

Hindustan Unilever’s deodorant brand Rexona has launched its “Breaking Limits: Girls Can” series in support of women’s football in India. In association with the FIFA Women’s World Cup 2023, Rexona’s latest campaign focuses on telling young girls’ football stories in the country. Rexona has also introduced the Breaking Limits Programme, a digital training series put...

A little bit about 9winz Casino One of the most popular and sought-after online gambling sites in India is 9winz Online Casino. The casino offers Indian players more than 1,500 different games ranging from classic slots to live dealer games. The casino is well aware of the needs of its users, so it provides a...

The Board of Control for Cricket in India (BCCI) has revealed that Viacom18 has gained the media rights for all of its home international fixtures for a period of five years starting in September 2023 and ending in March 2028.  The television rights and will reportedly cost Viacom18 around ?67.8 crore per game. The five-year...

The Board of Control for Cricket in India (BCCI) has announced a new partnership with BookMyShow, which is joining as the Official Ticketing Platform for the upcoming ICC Men’s Cricket World Cup 2023. The tournament gets underway from September 29 later this year with the warm-up games and will have a total of 58 matches...

Curefoods’ biriyani brand Sharief Bhai has roped in Indian professional cricketer T. Natarajan as their latest brand ambassador. The partnership was announced through Natarajan’s presence at the inauguration of Sharief Bhai’s traditional restaurant in Coimbatore.  Speaking about becoming a Sharief Bhai brand ambassador, T. Natarajan commented, “I am thrilled to be a part of the...

Summer in the Northern Hemisphere is coming to an end. And with it, the summer break the major European football leagues are taking. Football fans have plenty of matches to follow until next summer. But what about fans of other sports? Well, there are more than enough sporting events to follow for those who are...