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Ultimate Table Tennis (UTT) has announced a new partnership with Viacom18, with the latter joining as the exclusive media partner for UTT Season 4. The partnership will see the league live-streamed on JioCinema and broadcast on Sports18.   The franchise-based league, promoted by Niraj Bajaj and Vita Dani under the auspices of the Table Tennis Federation...

The French Tennis Federation (Fédération Française de Tennis, FFT) has stated that it will work with Bodyguard.ai to provide all competitors at Roland-Garros 2023 with a solution to safeguard them from cyberbullying. The technology was developed in 2017 with the intention of protecting the athletes’ mental health and preventing them from becoming victims of social media...

Former Indian cricket team captain and ex-Board of Control for Cricket in India (BCCI) President Sourav Ganguly has been announced as a brand ambassador for Tripura Tourism. The announcement was made by Tripura’s Chief Minister, Manik Saha, following a meeting between Tripura Tourism Minister Sushanta Chowdhury, other state officials, and Ganguly at his Kolkata home. ...

Indian professional cricketer Veda Krishnamurthy has signed up with Real Sports, a sports marketing firm from JetSynthesys. The arrangement intends to enhance Krishnamurthy’s reputation as a cricketer and entrepreneur worldwide.  JetSynthesys, a digital entertainment and technology firm with headquarters in Pune, is a global player in gaming and esports, digital entertainment, wellness and lifestyle, with...

Former Indian Grand Slam champion Sania Mirza has been on-boarded by Sony Sports Network India as its “Tennis Ambassador”, a role that will see her serve as a skilled panellist. The Australian Open, Roland-Garros and US Open are three of the four Grand Slams that are broadcast on Sony Sports Network. Starting with Roland-Garros on...

Launching a new ad campaign, Nestlé India’s instant noodles brand Maggi has teamed up with Indian professional wicketkeeper and batter Rishabh Pant. The recently-released advertisement shows how the noodles brand adds life to friends’ shared moments. A variety of digital platforms are being used to promote the campaign, which was curated by McCann India. Speaking...

Vitality have won the final Counter-Strike: Global Offensive (CS:GO) Major held in Paris, taking down GamerLegion in the finals in the Accor Arena. The BLAST.tv Paris Major 2023 was the final CS:GO Major before Counter-Strike 2 is released later this summer. With the win, Vitality won their first-ever Major trophy as an organisation in front...

The Board of Control for Cricket in India (BCCI), the country’s primary cricket-regulating body, has announced a partnership agreement with Adidas. The playing and practice jerseys of the Indian national cricket teams will soon feature the Adidas logo. Following this development, Adidas has taken over as the official kit sponsorship from Kewal Kiran Clothing Limited...

San Diego-born Brandon Nakashima, of Japanese-Vietnamese descent, was born on August 3, 2001. The professional tennis player reached his career-high singles ATP ranking of 43rd on October 17, 2022. A lot of people anticipate Nakashima to be one of the best players in the game because of his powerful backhand and amazing court presence. He...

The gambling industry in India is seeing explosive growth on a daily basis. The fact that a large number of Indians like playing cricket as a sport is the primary justification for this; also, the fact that cricket is incredibly well-liked in India is the primary reason why they want to earn money off of...