Staff

Bangladesh has a deep-seated passion for cricket that is more like a religion, and for a good reason. As far as cricket is concerned, the country has come a long way since before independence. From winning the 1997 ICC Trophy and receiving full ICC membership in 2000 to reaching the 2015 Cricket World Cup semi-finals...

The United States Golf Association (USGA) and British sports broadcaster Sky Sports have extended their broadcast agreement for the coverage of the US Open Championship in a new three-year deal. As part of the new agreement with the USGA, Sky has also confirmed that it will broadcast live coverage of both the 2024 US Open...

The Women’s National Basketball Association (WNBA) and Sony Interactive Entertainment have signed a multi-year agreement. As a result of this development, PlayStation has been named the WNBA’s official gaming platform and marketing partner. According to the recently-announced partnership, PlayStation has been given the chance to explore various possible marketing opportunities with the basketball tournament, starting...

Sourav Ganguly, former BCCI president and captain of the India men’s national cricket team, has been named a brand ambassador for Rana Group, a conglomerate of EV and agritech manufacturing businesses. As part of its Erisha E Mobility portfolio, the company has also introduced an electric three-wheeler for the L5 market while also revealing plans...

American auto retailer CarMax has extended its partnership as the official retailer of the Women’s National Basketball Association (WNBA) and the National Basketball Association (NBA), as well as the presenting partner of the WNBA Tip-Off, while also becoming an official WNBA Changemaker. As per the renewed deal, CarMax will focus on enhancing the WNBA’s overall...

Sports gadgets have gained significance among athletes and sports enthusiasts due to the multitude of advantages they provide. They can help in performance monitoring, goal setting, and progress tracking as well as provide data-driven insights into the user’s performance. These gadgets give comprehensive data on factors like speed, distance, heart rate, technique, and more. They...

Mikael Ymer, a Swedish tennis player of Ethiopian descent and was born on September 9, 1998. At the Australian Open in 2021, Ymer made it to the third round for the first time in his career. He did this by overcoming Carlos Alcaraz, a qualifier, and Hubert Hurkacz before falling to Stefanos Tsitsipas, the fifth...

American global fast food business McDonald’s and global football-governing body FIFA have announced an extension of their partnership. This new agreement will now include both the 2026 FIFA Men’s World Cup 2026 and the 2023 FIFA Women’s World Cup, which is scheduled to be held in Australia and New Zealand from July 20 to August...

Sunrisers Hyderabad’s official sponsor TCL has renewed their partnership for a fourth time. As part of their partnership with Sunrisers Hyderabad, TCL, the Chinese electronics entity launched an exclusive brand campaign. The goal of the campaign is to raise TCL’s profile among cricket fans. A digital video launching the ad included members of the SRH...

Tetea Hmar, member of the Executive Committee of the All India Football Federation (AIFF), while speaking recently with Arunava Chaudhari on Mizoram and Indian football, spoke glowingly about the people he has gotten to work with in Mizo football. While Hmar is a man synonymous with Mizoram football, he believes that various other people work...