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Maharashtra government launches Swachh Mukh Abhiyan with Sachin Tendulkar 

Indian cricketing legend Sachin Tendulkar has been named the “Smile Ambassador” for the Maharashtra government’s “Swachh Mukh Abhiyan” initiative. In a Memorandum of Understanding (MOU) signed for five years, the Maharashtra government has entrusted Tendulkar with the duty of promoting this programme as a goodwill ambassador. The Department of Medical Education’s Oral Health Mission was...
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Paris 2024 strikes partnership with Re-uz

Re-uz, a European company owned by Impact Group, is a leader in the manufacture of reusable cups and containers that strives to promote sustainability at every event that is conducted throughout the world.  The Paris 2024 Olympic and Paralympic Games have partnered with Re-uz. As a result of this development, Re-uz has been chosen as an...
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MotoGP’s recce of Buddh Circuit successful

A 12-member team from the global MotoGP commercial rights holder, Dorna Sports, recently concluded an advance reconnaissance visit to India to assess race preparations at the Buddh International Circuit in Greater Noida, Uttar Pradesh. Led by Dorna’s Events Director, Norma Luna, the team also comprised officials of MotoGP marketing and sponsorship teams. The purpose of...
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Alejandro Davidovich Fokina: Brand Endorsements and Charity Work

Alejandro Davidovich Fokina, a professional tennis player from Spain, was born and raised in La Cala del Moral, Rincón de la Victoria, to Russian parents. He began playing tennis professionally in 2016. Together with French tennis player Alexis Klégou, he won his first doubles championship at the Futures Tournament in Nigeria.  In addition to playing...
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McLaren extend Deloitte partnership

McLaren Racing have announced a multi-year extension of their partnership with Deloitte, which will see the latter continue on as the Official Transformation Partner of the Formula One team. The partnership extension will see both Deloitte and McLaren continue to work towards enhancing the performance of the McLaren F1 team and their operations, while also...
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TP Vision partners with FC Barcelona for Ambilight TV branding

Spanish professional football club FC Barcelona have announced a partnership with TP Vision — the firm in charge of designing, producing and selling Philips TV, Philips Sound and AOC Audio products — as a Main Partner for TV, Display and Audio devices. The collaboration will highlight the company’s exclusive Ambilight TV technology and promote its...
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Tide & Sociowash launches new campaign with Punjab Kings (PBKS)

Tide and Sociowash have teamed up to develop an integrated promotional campaign featuring Punjab Kings (PBKS) captain and Team India batter Shikhar Dhawan as well as youngsters Arshdeep Singh and Shahrukh Khan.   The partnership was announced in a small teaser movie called “Sadde Punjab ka Naya Favourite“, which also served as Tide Liquids’ entry...
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Tour de France extends Krys partnership

Renowned cycling competition Tour de France has announced an expanded relationship with Krys — a France-based market leader in optical solutions. This new, updated contract, which extends through 2026, will see Krys continue to serve as a sponsor of the white jersey. Building upon its affiliation with the men’s Tour de France, Krys has also...
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Should Allegri Continue as Juventus Manager?

Juventus have had a tumultuous season on and off the field. While the manager does not have much control over the off-field events, he bears much responsibility regarding performance on the pitch. Reports from Turin suggest that Allegri has started to lose the locker room, and their best players are frustrated with the coach. In...
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The Biggest Sponsors of Football Teams

Sponsorship deals are among the most lucrative deals in the world of football. Football teams depend on sponsorship deals to invest in superior equipment, sports attire, training facilities, and other things. This means that football teams need sponsorship deals to boost their performances by availing necessary funds to be the best. In exchange, sponsors benefit...
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