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This article contains information about the organisations enjoying a strong branding presence across the Prime Volleyball League’s (PVL) physical and digital assets as its sponsors and partners for its 2024 edition. Also read: Hrithik Roshan teams up with RuPay Prime Volleyball League for Season 3 Title Sponsor  RuPay  RuPay, the flagship product of the National...

Campos Racing have added German driver Carrie Schreiner to their F1 Academy 2024 line-up. Schreiner will also be joining the Sauber Academy development programme.  Schreiner was with ART Grand Prix last season in F1 Academy and won Race 2 in Zandvoort. A regular at the Nürburgring 24 Hours, Schreiner finished third in the SP3T class...

British pay-TV broadcaster Sky Sports has secured the exclusive UK broadcast rights for all games of the 2023 Africa Cup of Nations (AFCON). As per the agreement, AFCON matches will be broadcast on Sky Sports Football and Sky Sports Mix as well as streamed live on NOW. The 34th edition of AFCON gets underway from...

Swiss online bank FlowBank has signed a three-year partnership agreement with German professional tennis player Alexander Zverev. The deal will see FlowBank serve as Zverev’s Official Financial Partner and support him both on and off the court. The partnership will see Zverev sport the FlowBank logo on his playing kit and work with the bank...

Ultimate Kho Kho, India’s first-ever professional franchised kho kho league, has signed a partnership agreement with IndianOil, on-boarding the diversified, integrated energy major as the “Powered By” Sponsor for its ongoing second season. The partnership with IndianOil will include an extensive marketing campaign, encompassing digital and on-ground activations. This collaborative effort will entail player engagements, social...

The return of the 2023/24 UEFA Champions League might still be a little time away, but that has not stopped people from looking ahead to what may be when the action does return. The tournament will enter the knockout stages in February, with the first set of fixtures scheduled to take place on the 13th...

AS Roma have expanded their partnership with Rome-based insurance firm HDI Assicurazioni, which has now also become an Official Partner of the Roma women’s team for the 2023/24 season.  As per the renewed and expanded agreement, HDI Assicurazioni will gain brand visibility on the Roma women’s team’s matchday shorts, the advertising boards at their home...

This article contains information regarding Australian former professional tennis player Ashleigh “Ash” Barty’s brand endorsement deals. ENDORSEMENTS Jaguar Barty joined hands with the British luxury car brand in December 2018. Since the beginning of the partnership, Barty has featured in multiple Jaguar ad and marketing campaigns. Kayo Sports Australian streaming service Kayo Sports has Barty...

This article contains information about American professional gridiron football player Tyreek Hill’s brand endorsement deals and investments. Adidas  The German sportswear and sports equipment giant roped in the Miami Dolphins wide receiver as a brand ambassador in 2017 on a multi-year deal. In August 2021, Hill signed an extension deal with Adidas, the length and...

The Serie A TIM has signed a partnership agreement with Philadelphia Italia, a brand of the Mondel?z International Group, which will see the confectionery brand become the Official Partner of the Italian topflight of senior men’s professional football for the ongoing 2023/24 season. Philadelphia Italia will get pitch-side LED visibility during the Supercoppa and Coppa...