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Germany-based international sports marketing agency SPORTFIVE has announced a three-year partnership agreement with the management team of German professional tennis player Alexander Zverev. The partnership will see SPORTFIVE work with Zverev’s team to “enhance Zverev’s global presence and to foster international partnership across diverse markets, including Europe, [the] USA and Asia.” SPORTFIVE will also work...

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Arsenal FC have roped in UK car manufacturer MG Motor as their Official Automotive Partner on a multi-year deal.

Volleyball started in the city of Massachusetts. It is a sport where bodies are used as instruments to prevent the ball from touching the court. The players erupted in a symphony of acrobatic digs, thundering spikes, and strategic volleys to ensure the ball didn’t reach the court. However, in the game, the true maestro of...

Red Bull has signed a multi-year agreement with Visa, resulting in Red Bull Racing’s sister team AlphaTauri getting rebranded as “Visa Cash App RB Formula One Team” or “VCARB”. Visa is also set to serve as a global partner to both the Red Bull teams, gaining branding visibility on their F1 cars as well as...

The online casino sector in India is growing quickly as more and more gamers realise the simplicity and entertainment behind playing their favourite casino games from the comfort of their homes. There are numerous traditional Indian games, including Andar Bahar, 3 Patti, and Jhandi Munda in which you can make live casino bets. You can...

West Ham United Football Club (WHUFC) have announced a partnership agreement with sports drink brand WOW Hydrate, which thus becomes the Official Sports Hydration Partner of the London-based English professional football club’s senior women’s team.  The partnership will see WOW Hydrate provide the team with its range of “advanced hydration products” while also supporting the...

This article contains information about American professional tennis player Amanda Anisimova’s brand endorsement deals. Amanda Anisimova’s brand endorsements and sponsors over the years — Nike, Wilson, Gatorade, Therabody, Babolat CURRENT DEALS Nike In October 2019, Amanda Anisimova signed a long-term deal with Nike.  The deal, reportedly worth US$100 million, sees Nike provide Anisimova with apparel...

This article contains information about American professional tennis player Venus Williams’ endorsement deals and business ventures. Venus Williams’ brand endorsements and sponsors over the years — American Express, Blue Cross Blue Shield Association, Clif Bar & Co., GhostBed, Stitch Fix, Venus Concept, Unilever, Nestlé, Credit Karma, Lacoste, Wilson Sporting Goods, Tide, Kraft, Electronic Arts, Ralph...

This article contains information about Chinese professional tennis player Qinwen Zheng’s brand endorsement deals. Qinwen Zheng’s sponsors and brand endorsements— Ant Group, Gatorade, McDonald’s, Nike, Rolex, Wilson Sporting Goods.  Ant Group   Ant Group, a part of Chinese conglomerate Alibaba Group, announced the signing of a partnership agreement with Zheng in August 2022, on-boarding her...