Staff - News Site Editor Page 44
ESL expands viewership with YouTube and Twitch
Leading competitive games and esports firm ESL FACEIT Group (EFG) has announced that it will be expanding the viewing experiences for its fans around the world by making its content...
The Growing Popularity of American Football and the Superbowl Beyond US Borders
American football is one of the most popular sports in the United States, and the Super Bowl is its biggest annual event. But what many people don't realize is that...
FC Goa sister concern Forca Goa Foundation launches “Fields of Dreams” project in association with Delta Corp Ltd
With the aim to kick-start India’s biggest grassroots-level football revolution, the Forca Goa Foundation (FGF), a sister concern of Indian Super League club FC Goa, has launched the “Fields of...
EatSure teams up with Greenko Hyderabad E-Prix
The Greenko Hyderabad E-Prix has roped in Mumbai-based food delivery app EatSure as its Preferred Food Partner. The Greenko Hyderabad E-Prix, which will be held on February 11, 2023, at...
Aditi Ashok's Brand Endorsements
After her valiant attempt at the Tokyo Olympics, Aditi Ashok—an Arjuna awardee—is no longer a name unfamiliar in the golfing world. The Indian audience remained glued to their TV screens...
Chelsea announce regional deal with FansMall in Greater China
English professional football club Chelsea have announced a new multi-year regional deal with Chinese sports trading card platform FansMall. The deal will see FansMall become the Official Trading Card &...
Great Tennis Scholarships in 2023
If you like playing tennis, it's time to think about a career in a big sport. The first step to becoming a successful athlete is getting a college athletic scholarship....
Atlético Madrid Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23...
Red Bull announce new deal with Rokt
Global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work together on multiple projects to foster greater diversity in Formula One and beyond. Rokt along with Red Bull will also work together to recruit female esports athletes for the Red Bull Racing team. Rokt will also become Title Partner of Red Bull Racing’s event celebrating International Women in Engineering Day. The partnership will see the Rokt logo present on the Red Bull race cars, driver suits, on the jerseys of the Red Bull Racing Esports team and also on various other team collaterals. Bruce Buchanan, CEO of Rokt, said, "Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more exciting.”
Ford announces Red Bull partnership for F1 return
After making the announcement for their return to Formula One, Ford have officially announced that they will be partnering with Red Bull for their return to the sport in 2026 and Red Bull and their sister team AlphaTauri will both use Ford-branded engines from the 2026 season onwards. The announcement of the partnership between Ford and Red Bull was made during Red Bull's livery launch for their RB19 car for the upcoming season, in New York. Following Honda's announcement to walk away from the sport, Red Bull had set up a new division to build their own engine, Red Bull Powertrains and Ford will now support the team and also provide technical input and work together on the development of a hybrid power unit to supply engines to Red Bull and AlphaTauri. Christian Horner, Team Principal, Red Bull Racing, said, "It’s fantastic to be welcoming Ford back into Formula 1 through this partnership. As an independent engine manufacturer to have the ability to benefit from an OEM’s experience like Ford puts us in good stead against the competition. 'They are a manufacturer rich in motoring history that spans generations. From Jim Clark to Ayrton Senna and Michael Schumacher, the lineage speaks for itself. For us as Red Bull Powertrains to open the next chapter of that dynasty, as Red Bull Ford, is tremendously exciting. 2026 is still a while away but for us the work already starts as we look to a new future and a continued evolution of Oracle Red Bull Racing.”