Portuguese club SL Benfica have announced a partnership with crypto-based fan engagement platform Socios.com.
Socios.com uses blockchain technology and has partnered with more than 150 sports organisations across Europe, South America and the US.
Socios.com has gained a lot of popularity recently with over 1.5 million downloads. Its partnership with Benfica will help the club utilise blockchain, dive more deeply into the club community and connect to fans more efficiently.
Socios.com plans to offer incentives to as many as 17,000 fans around the world who will be watching live games by being club token holders. Benfica fans will be among these beneficiaries, and they will also be able to gain access to sponsor discounts, customised merchandise, and the receipt of digital assets including Non-Fungible Tokens (NFTs) and much more.
Talking about the deal, Domingos Soares de Oliveira, CEO of SL Benfica, said:
“Benfica is constantly focused on searching for and delivering a positive experience to our huge global fanbase which includes both Members and Supporters. We have been paying very close attention to Digital Assets, a market which has been influential in our industry of late. We are delighted to be partnering with Socios.com, the ideal partner for developing our tokens and for bringing the worldwide Benfica family closer together.”
Socios.com founder and Chief Executive Officer Alexandre Dreyfus added:
“We’re delighted to welcome SL Benfica, the most successful club in Portuguese football history, to Socios.com.
“Having built a truly world-class network of partners, our focus is now on adding more features and engagement opportunities for Fan Token holders. We look forward to creating new experiences for Benfica and their passionate fans all around the world.”