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Riot Games has announced a host of plans for Valorant, to enhance the gaming ecosystem.The new plans, which kick off from 2023, will see the addition of three new international leagues and also a new system to identify long-term partners for the Valorant esports circuit. The new international leagues will have teams competing from the...

Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship deals aimed at boosting brand awareness while demonstrating the company’s commitment to excellence as well as its recognition of Africa’s rising global stature in both...

The French Tennis Federation has signed a five-year deal with French car manufacturer Renault, which will see Renault become a Premium Partner of Roland-Garros, the French Open, till 2026, starting from 2022.The partnership is reported to be worth between €5m and €7m per year. Renault will be providing the French Open with 160 vehicles, including...

The Premier League has partnered with Kick It Out to launch the South Asian Action Plan, which will be addressing the underrepresentation of British South Asian players within the English academy system.The programme will be supporting the Premier League’s commitments towards anti-racism, developing player pathways and more diversification within the game.The South Asian Action Plan...

All-female single-seater racing championship W Series has announced a multi-year broadcast partnership with Sky Sports. The deal will see Sky Sports broadcast live coverage of all ten races in the 2022 W Series season along with the qualifying sessions of each race.The three-year deal is W Series’ largest media deal till date, and the agreement...

Alfa Romeo have signed a new partnership with Italian sparkling wine brand Ferrari Trento. The Trentino-based winery joins as an Official Partner of the Swiss Formula One team.Founded in 1902 by Giulio Ferrari, the family-owned winery based in the Italian Alps will be providing Alfa Romeo with bottles of Trentodoc for their guests. Also Read...

Riot Games Brazil inks five-year deal. Games publisher Riot Games has inked a five-year agreement with Spanish banking group Santander. The deal sees Santander join as a Master Sponsor of League of Legends tournaments in Brazil. As part of the deal, the Santander branding will be present at the Brazilian League of Legends Championship (CBLOL)...

The 2018 Asian Games medalist Tirth Mehta lived up to the expectations and entered the quarter-finals of Hearthstone at the Esports Federation of India’s (ESFI) National Esports Championships 2022 (NESC ’22) that began on April 18. Mehta had won bronze when the Esports was played as the demonstrative title in the 2018 Asiad. Apart from...

Revenant Esports, an organisation based out of India, have recently announced the arrival of BGMI Pro Zishan “Mazy” Alam as their analyst for their Battlegrounds Mobile India roster. With the Battlegrounds Mobile India competitive scene thriving, various organisations are hosting third-party tournaments, and professional BGMI teams are making sure that they put up a great...

Former Indian cricket team captain and legendary batter Sunil Gavaskar will be launching his very own NFT collection. The announcement of the launch was made by his son and former India international Rohan Gavaskar. The Gavaskar NFT collection will be available on alwaysforst.io and go live on November 21, 2022. The collection will be divided...