Bhavya Das - News Site Editor Page 5
Chinese Basketball Association makes Aramco Official Partner
The Chinese Basketball Association (CBA) has signed a sponsorship arrangement with Saudi Arabian energy company Aramco. The agreement, which runs for two years, makes Aramco an official partner of the...
FIFA and Calm join efforts to work on mental wellness tools for players, workforce and fans
Calm, an online platform offering sleep, meditation, and relaxation solutions, has been named the "Official Mindfulness and Meditation Product" of the FIFA World Cup 2022, the FIFA Women's World Cup...
ZENB becomes official FC Barcelona sponsor
FC Barcelona have signed a sponsorship agreement with ZENB, a gluten-free food products brand. The club have selected the London-based company as a regional partner for UK, US and Japanese...
Southampton announce training kit partnership with EcoWatt
For the remainder of the 2022–23 season, Premier League club Southampton have partnered with EcoWatt, a blockchain-based provider of renewable energy, making it their official training kit partner. As part...
BYJU’s appoints Lionel Messi as its first Global Ambassador
Argentinian football icon Lionel Messi has been named the first-ever Global Ambassador of Indian EdTech business BYJU's to front its "Education for All" social initiative. The deal comes ahead of...
Snapchat expands Sky Sports deal to boom Women’s Super League coverage
Increasing its coverage of the Barclays Women's Super League (WSL), social media platform Snapchat has decided to expand upon its existing partnership with UK pay-TV broadcaster Sky Sports. As part...
Riyadh Season 2022 stars Karim Benzema and Mo Salah as headliners in a commercial
The third edition of the five-month-long Riyadh Season is largely a celebration of Saudi Arabia and its people as well as the city of Riyadh as a whole. The Kingdom...
Conor McGregor becomes Brand Ambassador of me88 in Southeast Asia
Asia’s online betting platform, me88, is set to make an impact with Irish professional mixed martial artist fighter and former Ultimate Fighting Championship (UFC) double-champion, Conor McGregor, who will be...
NBA and WNBA extend Buzzer partnership
Buzzer, a live sports look-in platform, has renewed multi-year contracts with the National Basketball Association (NBA) and the Women's National Basketball Association, expanding upon its existing collaborations. In accordance with...
New York Knicks appoint Piece of Cake as Moving and Storage Partner
The New York Knicks have formed a new collaboration with Piece of Cake Moving & Storage, a New York-based moving firm. As part of a multi-year partnership with the Knicks'...