Following are the organisations serving as sponsors and brand partners to Indian Super League club Odisha FC and enjoying a strong branding presence across their physical and digital assets.
Also read: Indian Super League (ISL) Sponsors 2022-23
Odisha Tourism, an official body of the government of the Indian state of Odisha that oversees tourism in the state, serves as a Principal Partner and the main front-of-matchday-shirt sponsor to Odisha FC since the 2019-20 season.
SERAJUDDIN & CO.
Also a Principal Partner of the club since the 2019-20 season, the Bhubaneswar-headquartered mining and metals company also serves as a sleeve sponsor for the team’s matchday shirts.
Describing itself as the “world’s largest cash buyer of ships and offshore assets”, GMS is a part of the ship recycling industry and is based out of Dubai, the UAE. It serves as a Principal Partner to Odisha FC since the 2019-20 season, also serving as their back-of-matchday-shirt sponsor.
Kiba Inu was announced as the Official Cryptocurrency Partner of the club as well as the chest sponsor for their first-team matchday shirts in January 2022.
Odisha FC and Indian mining and minerals business Atha Group signed a collaboration agreement in January 2022. As a result of the affiliation, Atha Group serves as as an official partner to the club.
Also read: Odisha FC Sponsors 2021-22
Odisha FC partnered with the UK-based Staffordshire University, making it their education and community partner, in November 2021.
Staffordshire University, as per the deal, collaborates with Odisha’s colleges and universities to provide educational content virtually on a variety of subjects.
Odisha FC also have a deal in place with with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz.
As their Official Fan Token Partner, Socios.com assists Odisha FC in giving their supporters the opportunity to acquire Fan Tokens that let them take part in a variety of club-related events. There is a finite supply of these Fan Tokens, which can be purchased, traded or won in a virtual reality game called “Token Hunt.”
Also Read – Odisha FC Sponsors 2021-22
Founded by David Villa and Victor Oñate, DV7 is a premium consultancy agency based out of New York that serves as a Technical Partner and the Managing Partner of Global Football Operations to the club. DV7’s vast network helps the club find the right personnel and services for their operations.
The Aarhus-headquartered Danish sports equipment manufacturer was announced as a Technical Partner and the official kit supplier to the club in August 2021.
The Gurugram, Haryana-headquartered Indian luxury fashion brand known for its premium leather and vegan goods serves as an Official Partner to Odisha FC. Apart from branding rights, the partnership also entails the production of co-branded digital content.
Muscle & Strength India
The New Delhi-based nutrition and supplements brand was announced as the club’s Official Nutrition Partner in October 2021. Apart from branding rights, the deal sees the club’s players supplied with the brand’s products.
The India Business Group (IBG)
Odisha FC signed a “historic” deal with British commercial consultancy group IBG to boost the commercial relationship between the UK and India. Apart from branding rights, the deal also sees the IBG working with the club over several community initiatives within the state of Odisha.
Jindal Steel and Power Ltd, an integrated steel manufacturer with headquarters in New Delhi, India, and its retail brand Jindal Panther, were announced as Odisha FC’s official partners in October 2022.
The agreement between the two parties covers the 2022-23 ISL season. Throughout the season, all three of the team’s jerseys will prominently display the branding of JSP’s Jindal Panther.
YOUTH AND DEVELOPMENT PARTNERS
Following are the organisations that work with the club over several youth football and overall developmental projects within the state of Odisha:
Reliance Foundation is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries. Co-founded by Mukesh Ambani and his wife, Nita Ambani, the Foundation aims to support community projects from all walks of life across the country.
Youth for Sustainability India
Youth for Sustainability (YfS) is a youth-centric organisation that works with other companies to develop long-term sustainable solutions.
YfS serves as a Youth and Development Partner to Odisha FC since July 2021. Among the many initiatives the two jointly undertake, one entails hosting training camps across the footballing hotspots in Odisha, with coaches providing the aspiring young players with training and equipment while also scouting for any unearthed talent.
GRASSROOTS AND COMMUNITY PARTNERS
The Exams Office
The Exams Office, a Warwick-based exams officer support organisation in the UK, signed with Odisha FC as a Grassroots and Community Partner as well as a contributor to their Community and Kit Partnership initiative in October 2021.
The partnership sees The Exams Office “become kit sponsors to four players [of the team] while also contributing to support the local Odisha community”.
Richard Winterton Auctioneers
An auctioneering firm that is also known for its speciality in bespoke house clearance, probate and valuation services, Richard Winterton Auctioneers was announced as a Grassroots and Community Partner as well as a contributor to Odisha FC’s Community and Kit Partnership initiative in October 2021.
The deal allows Richard Winterton Auctioneers to pick one Odisha FC player to sponsor for a whole season, while the firm also contributes to the local Odisha community.
The Chesterfield-based British IT solutions provider signed a deal with the club in November 2021, joining their Community and Kit partnership programme.
A H Allen
British steel services company A H Allen also serves as a Grassroots and Community Partner to the club.
COMMUNITY AND KIT PARTNER
Russell Roof Tiles
The Burton on Trent, Staffordshire-based British tiles and fittings manufacturer was announced as the Official Community and Kit Partner of the club in December 2021.
The partnership entails collaboration between the two parties over both on- and off-pitch matters. Watford work with the club to help grow football in the state of Odisha via youth systems and grassroots programmes, with select players from Odisha’s youth team chosen to train with Watford’s players. Odisha’s men’s team also benefit from pre-season camps at Watford.
The partnership also sees Watford pledge to contribute towards the women’s side of the game in Odisha and, by extension, India, with friendlies played between the two clubs’ women’s teams.
The two parties also collaborate over social media visibility projects.
As part of their Global Football Alliance initiative, Odisha FC announced a tie-up with Brazilian football club Avaí FC in November 2021. This is the first-ever partnership between an Indian football club and a Brazilian one, which came into being thanks to Odisha FC’s association with the DV7 group.
The partnership is focused on developing both footballing and commercial opportunities between the two clubs, in hopes of establishing a strong link between the two football-mad nations as well.