Bhavya DasFollowing are the organisations serving as sponsors and brand partners to Indian Super League club Odisha FC and enjoying a strong branding presence across their physical and digital assets for the 2022-23 season.
Also read
Indian Super League (ISL) Sponsors 2022-23
Odisha FC Sponsors 2023/24
Odisha FC Sponsors 2021-22
PRINCIPAL PARTNERS
Odisha Tourism
Odisha Tourism, an official body of the government of the Indian state of Odisha that oversees tourism in the state, serves as a Principal Partner and the main front-of-matchday-shirt sponsor to Odisha FC since the 2019-20 season.
SERAJUDDIN & CO.
Also a Principal Partner of the club since the 2019-20 season, the Bhubaneswar-headquartered mining and metals company also serves as a sleeve sponsor for the team’s matchday shirts.
GMS
Describing itself as the “world’s largest cash buyer of ships and offshore assets”, GMS is a part of the ship recycling industry and is based out of Dubai, the UAE. It serves as a Principal Partner to Odisha FC since the 2019-20 season, also serving as their back-of-matchday-shirt sponsor.
Jindal Panther
Jindal Steel and Power Ltd, an Indian integrated steel manufacturer, and its retail brand Jindal Panther were named as Odisha FC’s official partners in October 2022.
The parties have agreements in place for the 2022-23 ISL season. Throughout the season, all three of the team’s jerseys display the Jindal Panther branding.
Rungta Steel TMT Bars
Rungta Steel is one of the leading value-added steel brands in India. It is the flagship brand of Rungta Mines Ltd.
Prior to the 2022-23 ISL season, in September 2022, Odisha FC announced Rungta Group of Industries as their principal partner for the season. As per the agreement, Rungta Steel logo features on the back of the Odisha FC official matchday shirt.
Also read: Odisha FC Sponsors 2021-22
TECHNICAL PARTNERS
DV7 Management
Founded by David Villa and Victor Oñate, DV7 is a premium consultancy agency based out of New York that serves as a Technical Partner and the Managing Partner of Global Football Operations to the club. DV7’s vast network helps the club find the right personnel and services for their operations.
Hummel
The Aarhus-headquartered Danish sports equipment manufacturer was announced as a Technical Partner and the official kit supplier to the club in August 2021.
ASSOCIATE SPONSORS
Muscle & Strength India
The New Delhi-based nutrition and supplements brand was announced as the club’s Official Nutrition Partner in October 2021. Apart from branding rights, the deal sees the club’s players supplied with the brand’s products.
Hi-Tech Medical College & Hospital
Hi-Tech Medical College & Hospital (HMCH) is a private, profit, self-financing medical institution based in Bhubaneswar, Odisha. Ahead of the 2022-23 ISL season, Odisha FC announced HMCH as their official medical partner for the season.
Trak-Only
Trak-Only, a sportswear company that provides a blend of different and uniquely designed sportswear, tied up a partnership deal with Odisha FC ahead of the 2022-23 ISL season. As per the deal, Trak-Only joined Odisha FC as their official kit partner for the next two years, till the end of the 2023-24 ISL season.
Red FM 93.5
Red FM is an Indian FM radio network headquartered in Chennai and owned by Sun Group. Having previously partnered with Odisha FC during the 2019-20 ISL season, Red FM 93.5 re-joined the Odisha FC sponsorship portfolio as their official radio partner for the 2022-23 ISL season.
OFFICIAL PARTNER
Dream11
Indian online fantasy sports platform Dream11 and Odisha FC partnered for the 2022-23 ISL season. As per the terms of the deal, Dream11 will join the Odisha FC sponsorship portfolio as an Official Partner.
YOUTH AND DEVELOPMENT PARTNER
Reliance Foundation
Reliance Foundation is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries. Co-founded by Mukesh Ambani and his wife, Nita Ambani, the Foundation aims to support community projects from all walks of life across the country.
Ticketing Partners
PayTM
PayTM is an Indian multinational fintech company that specialises in digital payments and financial services and is based out of Noida.
Ahead of the 2022-23 ISL season, Odisha FC roped in PayTM and its ticket-booking platform PayTM Insider as their official ticketing partners for the 2022-23 season. As per the deal, Odisha FC fans can purchase their team’s home game tickets on PayTM Insider.
Evergreen Tea
Evergreen Tea is a pioneer among regional packet tea brands in northern India. Prior to the 2022-23 ISL season, Odisha FC on-boarded the wholesale tea distributor from Cuttack on a season-long partnership deal. As per the deal, Evergreen Tea joined the Odisha FC sponsorship portfolio as an Official Partner.
CLUB PARTNERS
Watford FC
The partnership entails collaboration between the two parties over both on- and off-pitch matters. Watford work with the club to help grow football in the state of Odisha via youth systems and grassroots programmes, with select players from Odisha’s youth team chosen to train with Watford’s players. Odisha’s men’s team also benefit from pre-season camps at Watford.
The partnership also sees Watford pledge to contribute towards the women’s side of the game in Odisha and, by extension, India, with friendlies played between the two clubs’ women’s teams.
The two parties also collaborate over social media visibility projects.
Avaí FC
As part of their Global Football Alliance initiative, Odisha FC announced a tie-up with Brazilian football club Avaí FC in November 2021. This is the first-ever partnership between an Indian football club and a Brazilian one, which came into being thanks to Odisha FC’s association with the DV7 group.
The partnership is focused on developing both footballing and commercial opportunities between the two clubs, in hopes of establishing a strong link between the two football-mad nations as well.
