FC Bayern Munich team up with LEDVANCE

Fußball-Club Bayern München, globally known as FC Bayern Munich, have announced a multi-year partnership with LEDVANCE, a provider of general lighting solutions for professional clients and end users.

The partnership, set to run until 2029, will see LEDVANCE become the Official Lighting Partner of the Bavarian outfit, which will use LEDVANCE products for various projects and initiatives.

Rouven Kasper, FC Bayern board member for marketing and sales, commented:

“FC Bayern and LEDVANCE are united by their commitment to showcasing success in the right light. Elite sport is all about emotion, energy and special moments, and in LEDVANCE we have gained a strong partner who, like our club, has its roots in Munich whilst also being at home all over the world. We look forward to many successful years together.”

Fredrik Ergert von Gillern, LEDVANCE’s global head of brand and communication, added:

“It is no coincidence that this partnership has been formed in Munich: our headquarters are within direct sight of the Allianz Arena. Together with FC Bayern, we’re demonstrating what lighting can achieve – in terms of performance and safety, as well as the atmosphere in the stadium and around matchdays, which inspires people all over the world. For us, this partnership is a significant step towards further expanding our international project business and actively shaping the future of sports venues and beyond. At the same time, we are strengthening our global brand perception and sharpening our positioning.”