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BELGIUM MEN’S NATIONAL FOOTBALL TEAM SPONSORS

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2 mins read

Here are the sponsors for the Belgium Men’s National Football Team ahead of the Euros next summer.

Name of the Football Association – Royal Belgian Football Association (Dutch: Koninklijke Belgische Voetbalbond; KBVB)


Adidas – The German sportswear giant currently serves as the official kit supplier to KBVB’s national sides since 2014, having previously served in the same capacity on two different occasions (1974-1980 and 1982-1991). Earlier this year in September, the KBVB and Adidas agreed to extend their partnership in a six-year deal.


BESIX – The Brussels-headquartered Belgian construction group serves as an official sponsor the KBVB since October 2017. The sponsorship grants BESIX branding rights across KBVB’s physical and digital assets.


BMW – The Bavarian automaker is an official sponsor of the KBVB since 2012. The partnership sees BMW supply its fleet of cars to the Belgian national teams’ players and staff. The automaker also holds branding rights across KBVB’s physical and digital assets. The two parties last renewed their deal in a four-year agreement earlier this year in July.


Carrefour – The Massy-headquartered French supermarkets chain serves as an official sponsor to the KBVB since November 2013. The sponsorship sees the two parties work on several fan engagement activities and grants Carrefour selling rights for KBVB-themed products. The retail company also holds branding rights across KBVB’s physical and digital assets.


Coca-Cola – The Belgian arm of the American beverage giant has served as an official sponsor to the KBVB for nearly three decades. The sponsorship sees Coca-Cola’s products made available during the home matches of KBVB’s national sides. Coca-Cola also enjoys a strong branding presence across KBVB’s physical and digital assets. The two parties last extended their partnership in March 2019 which currently runs until the end of 2022.


Côte d’Or – The Mondelēz-owned Belgian chocolate brand also serves as an official sponsor to the KBVB.  The partnership sees the KBVB and Côte d’Or work extensively on several fan engagement activities, with the latter holding image rights to feature Belgian national players in its promotional content. Côte d’Or also enjoys a strong branding presence across KBVB’s physical and digital assets.


General Logistics Systems (GLS) – The Amsterdam-based logistics company also serves as an official sponsor to the Belgium Men’s National Football Team. The sponsorship grants the GLS Group branding rights across the team’s physical and digital assets.


ING – Amsterdam-headquartered ING has been an official sponsor of the Belgium Men’s National Football Team since 2010. The sponsorship has seen ING help the team launch their official mascot named ‘Red’. The financial institution also enjoys a strong branding presence across the Belgian team’s physical and digital assets, most notably as the front-of-shirt sponsor for their training kits.


Jupiler – The AB InBev-owned Belgian beer serves as an official sponsor to the Belgium Men’s National Football Team besides being the title sponsor of the Belgian top division, the Belgian First Division A, which is thusly called the Jupiler Pro League. The sponsorship sees Jupiler made available during the Belgian team’s home matches. The beer also receives branding rights across the team’s physical and digital assets.


KOK Sports – The Asian gaming brand also serves as an official sponsor to the Belgium Men’s National Football Team. The sponsorship grants KOK Sports branding rights across the team’s physical and digital assets.


Lotto (National Lottery) – The Belgian national lottery has been a long-time sponsor of the KBVB. The two parties work together to raise money that goes directly towards the development of Belgian grassroots football. Lotto also enjoys a strong branding presence across KBVB’s physical and digital assets.


Proximus – Proximus’ association with the KBVB can be traced as far back as 25 years. The two signed a four-year extension to their current sponsorship deal earlier this year in July. The deal grants the Belgian telecom company branding rights across KBVB’s physical and digital assets.


PwC – The UK-based professional services network also serves as an official sponsor to the KBVB. The sponsorship grants PwC branding rights across KBVB’s physical and digital assets.

Written By
Anshuman Joshi

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