Belinda Bencic's Sponsors, Brand Endorsements, Investments

Belinda Bencic’s Sponsors, Brand Endorsements, Investments

May 12, 2023

Tennis player Belinda Bencic who is Slovak and was born in Switzerland, started playing tennis when she was just two years old. Bencic, just 17 years old, advanced to the quarterfinals of the 2014 US Open. Since Hingis in 1997, she became the US Open’s youngest quarterfinalist. Bencic was named the WTA Newcomer of the Year in 2014, the same year she advanced to the WTA Finals in Tianjin.

Bencic linked up with tennis legend Roger Federer to win the Hopman Cup in 2018 and 2019. She won the competition in Dubai in 2019. She made it to the US Open semifinals in the same year.

In Toronto, Dubai, Moscow, Eastbourne, and Dubai, Bencic has won four WTA singles championships. Her best Grand Slam performance came at the 2019 US Open semifinals.

She advanced to the final in Adelaide and won her seventh WTA championship by  defeating fifth seed Daria Kasatkina. After saving three set points, she overcame Liudmila Samsonova in the final to earn her seventh championship when she entered Abu Dhabi as the second seed in 2023. She has an estimated net worth of $6 million.

Here is a look at all the brands endorsed by Belinda:


Bencic has been an ambassador of German automobile brand Mercedes-Benz since September 2022. As an ambassador of the brand in Switzerland, Bencic endorses the brand through her social media channels.


Japanese sports equipment manufacturing firm Yonex has been providing Bencic with racquets since the start of her professional career. Bencic uses the Yonex EZONE 100 racquet.


In April 2023, Bencic announced a new partnership with Japanese sportswear brand Asics. The partnership sees Bencic wear Asics apparel and footwear on court during her matches. Prior to her deal with Asics, Bencic had partnerships with Nike, Adidas and Yonex. 


Bencic has been a long time brand ambassador of Rolex and following her Olympics win the Maison of Geneva presented Bencic with a Rolex Datejust with a special dedication.

Bencic promotes the brand on her social media channels and stars in various campaigns for the brand.


Bencic has been a brand ambassador of private banking and investment firm Alpain since July 2022. The partnership has Bencic educate her younger audiences worldwide about the importances of proper investment.

Groupe mutuel

In March 2022 Bencic was announced as the brand ambassador for Swiss insurance firm Groupe Mutuel on a three-year deal. 

Bongenie Grieder

Swiss luxury fashion  brand Bongenie Grieder has Bencic as the face of their brand, with the Swiss player serving as their brand ambassador. 

Vitamin Well 

Swedish firm Vitamin Well, who specialises in producing vitamin and mineral enriched beverages as Bencic as their brand ambassador since December 2021. Bencic has been the face of various campaigns for the brand, including those with Swiss distributor Trivarga. 

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