Kolkata-based side Bengal Warriors had a rough start to the Pro Kabaddi League journey before making their first playoffs in 2016. Since then, the Future Group-owned team have looked to cement their place as one of the stronger sides in the league, and they achieved their ultimate goal in 2019 after being crowned the champions.
Returning to the court after a break of two years as defending champions, Bengal Warriors will look to continue on from where they left off in 2019. Captained by one of the country’s finest raiders in Maninder Singh, the Warriors will look to write their names in the history books by becoming only the second team to have successfully defended their title.
Here we have listed down the sponsors of the Kolkata-based franchise.
Gaming platform WinZO was announced as the Title Sponsor of Bengal Warriors in December 2021, ahead of the start of the eighth season of the Pro Kabaddi League.
As the Title Sponsor, WinZO has its logo sported by Bengal Warriors on the front-centre of their jersey. WinZO also works towards supporting and growing the local talents and is also the sponsor of the ‘Player of the Match’ award.
Brand Factory’s clothing brand Spunk serves as the Official Kit Manufacturer of Bengal Warriors. Spunk provides the Bengal team with the matchday, training and casual wear clothing and has been affiliated with them since the sixth season of the Pro Kabaddi League in 2018.
Brand Factory is owned by Future Group, which also owns the Kolkata-based PKL franchise.
Blockchain-powered fan engagement platform SportZchain was announced as the Official Sports Token and NFT Partner of Bengal Warriors in December 2021.
The partnership sees the SportZchain logo feature on the front of the right side of the matchday shorts and also allows SportZchain to work towards increasing the team’s fan engagement through various activities and contests.
In December 2021, Bengal Warriors roped in India’s leading nutrition company Herbalife Nutrition as their Nutrition Partner and Commercial Sponsor for the Pro Kabaddi League 2021/22 season.
The partnership sees Herbalife work towards providing the athletes with its various products as they strive to enhance their on-court performances. Herbalife Nutrition’s logo is also present on the right-hand sleeve of Bengal Warriors’ matchday jerseys.
Apart from Bengal Warriors, Herbalife Nutrition also has partnerships in the PKL with six other teams (Bengaluru Bulls, Puneri Paltans, Dabang Delhi, Telugu Titans, Jaipur Pink Warriors and U Mumba).
Renowned Indian F&B brand Bikaji was announced as the Official Snacking Partner of Bengal Warriors in December 2021.
Apart from providing Bengal Warriors with all their snacking needs, the partnership also sees the Bikaji logo on the left-hand front side of the Bengal Warriors shorts. The two also collaborate together on social media for various campaigns.
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