Bengaluru Football Club have announced a new partnership agreement with lighting, electrical and solar company Sun King. The partnership, set to run until July 2024, will see Sun King serve as the Official Lighting Partner of the Indian professional football club.
The partnership will be launched through a 360-degree marketing campaign. Sun King branding will also be present on various team assets and “marketing collaterals”.
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Darren Caldeira, Bengaluru FC’s Director of Football, commented:
“Over the years, we’ve continuously strived to reduce the carbon footprint that Bengaluru FC leaves behind on the planet, and our association with Sun King is another step in that direction. We’re looking forward to collaborating with Sun King in a big way this year, and I’m eager to see all the possibilities this partnership holds.“
Surabhi Sharma, Asia Marketing Lead at Sun King, said:
“Aligning with Bengaluru FC represents a significant milestone. This partnership mirrors our shared values and drive for excellence. We eagerly anticipate the luminous journey ahead.“
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