StaffBira91 has announced the launch of two limited-edition beers: the “022 Session Ale” and the “011 Gully Pilsner”, as well as customised merchandise paying homage to the Mumbai Indians’ (MI) and the Delhi Capitals’ (DC) men’s teams.
As an official partner of both the teams, Bira91 has carefully crafted bespoke brews and merchandise that are inspired from the essence of Mumbai and New Delhi. The limited-edition beers boast the cities’ unique and heritage landmarks as their key packaging design elements.
The “022 Session Ale” and the “011 Gully Pilsner” take their names from the dial codes of the cities. The “022 Session Ale” is a fitting tribute to the MI and their hometown, delivering a crisp and smooth texture complemented by sweet hoppy notes.
Meanwhile, the “011 Gully Pilsner” is infused with pilsner malts and noble hops, culminating in a refreshingly floral hop finish that aptly mirrors the bold yet chilled-out vibe of the DC. Fans can now enjoy these unique and unforgettable flavours while rooting for their home team.
The brand has also introduced a customised barware collection for both the Mumbai Indians and the Delhi Capitals, available on the Bira91 Merch Store. These collections pay homage to the unwavering spirit of cricket and have been developed to elevate the fans’ gameday viewing experiences.
Mumbai Indians Partnership: 022 Session Ale
An ode to Mumbai and its beloved cricket team, this beer is a tribute to the city of dreams. The “022 Session Ale” takes its name from the city’s dial code and boasts a smooth and well-balanced texture that is sure to impress. The beer has been expertly blended with German noble hops, pilsner malt and Munich malt, resulting in a delicate hop flavour with a touch of sweetness. Perfect for matchday, this beer style is a great choice for those who prefer a lighter beer with an ABV of 4.5% and a bitterness scale of 20. Available in 500ml cans and 330ml bottles, this Session Ale is sure to knock it out of the park.
Merchandise Collection
Designed to elevate one’s gameday experience with exclusive MI barware collection, fans can immerse themselves in the excitement of the match with our stylish beer bucket, metal bottle opener, 3D coasters and unique team glassware. They can also personalise their experience with Bira91’s customisable beer koozie, featuring your name front and centre.
Delhi Capitals Partnership: 011 Gully Pilsner
A special beer crafted for the DC home city, the “011 Gully Pilsner” perfectly captures the essence of “Dilli’s” cricket-loving spirit. Blended with the freshest noble hops and two-row barley, this pilsner-style brew is a bold and refreshing balance of smooth malt flavours and a floral hop finish. Its name is inspired by the city’s dial code and is perfect for matchdays while rooting for your favourite team. The beer is available in 500ml cans and 330ml bottles and boasts an ABV of 4.5%.
Merchandise Collection
Curated to celebrate the Delhi Capitals with this trendy barware collection, fans can enjoy the game in style with Bira91’s team-inspired beer glassware, non-slip bar mat, spacious beer bucket, convenient bottle opener and eye-catching coasters. Fans can make it their own with Bira91’s customisable beer koozie, the perfect accessory for any fan.
022 Session Ale and 011 Gully Pilsner will be available in 330ml bottles and 500ml cans across Mumbai and New Delhi. The merchandise will be available exclusively on Bira 91’s merch store.
