Brand Associations of American Football Star Russell Wilson

August 1, 2019

American Football player, Russell Carrington Wilson is amongst the few athletes who are not just successful in their sport but also extremely popular off-field. Russell’s name found the 14th spot on World’s Highest-Paid Entertainers, 2019 list and 6th spot on World’s Highest-Paid Athletes, 2019. He made an astonishing $89.5 M in the past year. Out of this total, $9 Million came from endorsement. Let’s look at the brands that contributed to this figure.

On January 29 2016, Russell took to social media to inform his fans about his association with sportswear brand, Nike.

Alaska Airlines
Seattle-based carrier, Alaska Airlines, has been a partner of Russell Wilson since December 2013. He is fondly called the ‘Chief Football Officer’ of the brand.

Luvo Foods
Russell has been serving as Luvo’s brand ambassador since 2015.

In September 2018, Wheaties announced that Russell Wilson will be featured on the cover of its iconic orange box.

United Way
Russell Wilson became the national spokesman for United Way in 2018.

In 2014, Russell Wilson partnered with Bose.

Haircare products manufacturer, Braun, joined forces with Russell in 2014.

Russell first advertised for Duracell in 2014.

Towards the end of 2015, Russell signed a 5-year endorsement deal with Microsoft.

Eat the Ball
Towards the end of 2014, Russell was roped in as the brand ambassador of bread company.

In September 2015, Wilson Sporting Goods Company announced the appointment of Russell Wilson as one of its ambassadors.

Players Tribune
Russell’s association with a new media company, Players’ Tribune began 5 years back.

As per Forbes, Amazon too is a sponsor of Russell. He sells his own brand, Good Man Brand, through Amazon. In April 2019, Russell even gifted his 13 offensive linemen with $12,000 each in Amazon stock.

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