Britannia 50-50 has made a comeback with yet another funny ad campaign. The most recent advertising campaign for the “50-50 Golmaal” product line, created by Lowe Lintas Bangalore, features former cricketer and head coach of the Indian men’s cricket team Ravi Shastri in his spontaneous persona to highlight the virtues of this new product.
The campaign consists of five films, each of which demonstrates unique methods for winning a game of cricket. In every ad, a player approaches coach Shastri for advice, who in response shares the winning plan of “Golmaal”, which causes a string of unusually unplanned events for his squad.
Amit Doshi, Chief Marketing Officer at Britannia Industries, said:
“The iconic Britannia 50-50 crackers are known for their unique medley of sweet & salty flavours. This lite-bite range of crackers, be it the Classic Sweet and Salty or Maska Chaska offer a distinct experience to the consumers. The new 50-50 Golmaal cracker takes this proposition to an all new level with the addition of the indigenous spice, kalonji (black cumin). The TVCs capture the essence of ‘Golmaal’ in a witty & humorous tone.The 50-50 Golmaal, launched only last year, became hugely popular in the Eastern market, the brand now aims to strengthen its position nationwide.“
Prateek Bharadwaj, Chief Creative Officer (India), Lowe Lintas, added:
“The only way to describe this campaign is that it’s totally Golmaal. While Ravi Shastri and his quirky team establish the brand promise with these films, we expect audiences to make their own Golmaal appeals and give this campaign a life that is beyond TV.“