Rahul SahaThis article contains information about American professional basketball player Candace Parker’s brand endorsement deals.
2K Sports
American video game publisher 2K Sports roped in the WNBA star as the first-ever female athlete to feature on the cover of an NBA 2K instalment in July 2021. Parker appeared on cover of NBA 2K22 special editions, marking the 25th anniversary of the WNBA.
Adidas
Candace Parker and Adidas have been working together since 2003, when the German brand sponsored her high school team. Over the years, the two have worked on several campaigns.
CarMax
CarMax, the largest used car retailer in the US, became an WNBA Changemaker in accordance to a multi-year agreement signed in May 2023. It also roped in Parker as a brand ambassador.
The WNBA describes its Changemakers as organisations “deeply invested in driving positive change for the WNBA, women’s sports, and women in society. Not only are these partners providing financial investment, but they are further elevating the league and players through marketing amplification and close strategic collaboration.”
Gatorade
Gatorade, an American brand of sports-themed beverage and sports products, first signed an endorsement deal with Parker in April 2008. This was Parker’s first endorsement deal as a professional basketball player.
Invesco
The American independent investment management company signed a partnership agreement with Candace Parker in July 2023. She starred alongside Grant Hill for Invesco QQQ Hoops.
The American multinational tech giant roped in Parker as a brand ambassador in September 2022. Google’s Chromebook Plus became an associate sponsor for ESPN’s Candace Parker: Unapologetic documentary, promising fans an immersive experience through several in-film custom elements and content opportunities.
Modern Fertility
Modern Fertility, a women’s health company, announced the signing of Candace Parker as a brand ambassador in June 2022.
Nissan Motor
The Japanese multinational automobile manufacturer also has a sponsorship deal in place with Parker.
In March 2023, Parker featured in the “March Madness” campaign alongside the likes of Kenny Smith and Lindsay Gottlieb.
Subway
American fast-food restaurant chain Subway roped in Parker as a brand ambassador in May 2023. Following the deal’s announcement, Subway released a 15-second commercial titled Break It Down: Avocado, which featured Parker.
Kellogg’s
The American multinational food company roped in Parker as a brand ambassador in May 2020. Parker starred alongside NBA legend Shaquille O’Neal for the brand’s “Mission Tiger” campaign.
Mixed Chicks
Mixed Chicks, a hair products company, roped in Parker at a brand ambassador in 2020.
Prolast
Prolast, an American boxing equipment-manufacturing company, signed a brand endorsement deal with Parker in 2020.
Beats by Dre
The Apple-owned American consumer audio products manufacturer has partnered with the three-time WNBA champion since 2021.
JBL
JBL, another American audio equipment manufacturer, roped in Parker as a brand ambassador in February 2021. Parker became the first WNBA athlete to sign a deal with JBL.
People for the Ethical Treatment of Animals (PETA)
The American animal rights non-profit organisation has had Parker on board as a brand ambassador since June 2012.
