Aditya ChaudhuriManchester-based sportswear brand Castore has announced a partnership agreement with the organisers for the Abu Dhabi Grand Prix, Abu Dhabi Motorsports Management.
Castore will join as the Official Apparel Partner of the Abu Dhabi Motorsports Management and the partnership will kick off from 2023. The partnership will also see Castore join as the Retail and Merchandise Partner of the Abu Dhabi Grand Prix 2023. Castore branding will also be present at the Yas Marina Circuit at Yas Central and Yas HQ, while the Yas Marina Circuit co-branded collection will also be available from 2023 as part of the deal.
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Steven Umfreville, Executive Director Commercial, Abu Dhabi Motorsports Management, commented,
“We are delighted to announce our agreement with leading sportswear brand, Castore to become the official apparel partner to ADMM and the official retail partner to Yas Marina Circuit here on Yas Island.
‘We have witnessed the incredible growth that Castore has made since its recent beginnings, with the brand now present both within our motorsport community but also on the international sporting stage. We look forward to seeing our Yas Marina Circuit family wearing the now iconic Castore logo and growing together as global leaders over the coming years.”
Rich Brooks, Brand Director of Automotive and Motorsports, Castore, added,
“Becoming the official apparel partner for the Yas Marina Circuit is an incredible expansion for the Castore brand, with both partners offering unique and premium products and experiences.
‘As we strengthen our routes in the world of motorsports, we have always recognised the synergies with the Yas Marina Circuit family, bringing our innovation to their motorsport’s excellence. This is a brilliant step forward for us and we are incredibly excited to develop this partnership.”
