Lanka Premier League (LPL) teams up with SATsport News
The Lanka Premier League (LPL) has announced SATsport News as a "powered by" sponsor of its ongoing fourth edition. SATsport News is dedicated to bringing the latest updates and engaging...
Cricket News Page 49
Latest News
Cricket Australia renews ASICS deal
Cricket Australia (CA) has extended its partnership with Japanese sporting goods firm ASICS, which will continue on as the Official Apparel Partner of CA till 2028. The five-year partnership extension...
Lanka Premier League 2023 Sponsors
This article contains information regarding the organisations enjoying a strong branding presence across the Lanka Premier League's (LPL) physical and digital assets as sponsors and partners for its 2023 edition....
Ajinkya Rahane partners with Oatey
Indian professional cricketer Ajinkya Rahane has joined plant-based dairy alternative brand Oatey as an investor and brand ambassador. Ajinkya Rahane commented: "I am excited to collaborate with a health-conscious brand...
Cricket West Indies inks Betbricks7 deal
Cricket West Indies (CWI) has inked a new sponsorship agreement with Betbricks7 — an online live games and fantasy platform. As per the agreement, Betbricks7 becomes the Principal Team Partner...
Royal Challengers Bangalore announce Andy Flower as men's team Head Coach
The Royal Challengers Bangalore (RCB) have announced Andy Flower as Head Coach of their men's team. As head coach, Flower has worked with both international and franchise cricket teams. In...
Virat Kohli joins Essilor as brand ambassador
Prescription lenses brand Essilor has announced Indian professional cricketer Virat Kohli as one of their brand ambassadors for the Indian market. With this deal, Essilor hopes Kohli will "bring to...
The Hundred 2023 Sponsors
This article contains information regarding the organisations enjoying a strong branding presence across The Hundred’s physical and digital assets as its sponsors and partners for the 2023 season. Also read:...
1xBat partners with Lanka Premier League 2023
Sports news portal 1xBat Sporting Lines continues its association with the Lanka Premier League (LPL), having been confirmed as an Associate Sponsor of the league's ongoing 2023 season. The partnership...
ICC teams up with Coca-Cola
The International Cricket Council (ICC) has announced a four-year global partnership with beverage brand Coca-Cola, which becomes the Official Non-Alcoholic Beverage Partner of the ICC. The partnership will kick off...
Lanka Premier League 2023 teams up with Skyfair.News
Lanka Premier League (LPL) has roped in Skyfair.News as the title sponsor for its 2023 season, which commences at the R Premadasa Cricket Stadium in Colombo on July 30, 2023....
Melbourne Renegades team up with Goldline
Big Bash League (BBL) franchise Melbourne Renegades have announced a new multi-year partnership with Goldline — an operator, manufacturer and distributor of kitchen appliances. Goldline becomes a Premier Partner of...
Lanka Premier League 2023 teams up with FanCode
Indian sports live-streaming platform FanCode has acquired the digital media rights for India for the upcoming Lanka Premier League (LPL) season. Fans will be able to catch the 2023 LPL...
Sling Mobility joins Lanka Premier League 2023 sponsorship portfolio
Sling Mobility, Sri Lanka’s fastest-growing EV two-wheeler, has been announced as an Official Partner of the upcoming Lanka Premier League (LPL) season. This partnership between Sling Mobility and the LPL...
Shubman Gill teams up with Bajaj Allianz Life
Indian professional cricketer Shubman Gill has partnered with Bajaj Allianz Life. As per the agreement, Gill will help the Pune-based Indian life insurance company reach out to wider audience through...
Shah Rukh Khan headlines latest 2023 ICC Men's Cricket World Cup campaign
The International Cricket Council (ICC) has unveiled the "It Takes One Day" campaign, which is part of the build-up to the upcoming 2023 ICC Men's Cricket World Cup. The campaign highlights Navarasa:...
Polymaxx announced as official sponsor for Test 2 of West Indies v India
Indian adhesives company Polymaxx has been announced as an official sponsor for the second Test between the West Indies and India. The Indian men's national cricket team are on a...
Steve Smith joins Washington Freedom as brand ambassador
Australian professional cricketer Steve Smith has been roped in as a brand ambassador for Major League Cricket (MLC) franchise Washington Freedom. As per the agreement, Smith will promote the team....
Major League Cricket teams up with SLING TV
Major League Cricket (MLC) has on-boarded SLING TV as an Official Partner. As per the deal, SLING TV will stream all MLC matches nationwide in the US and also gain...
Willow TV partners with Major League Cricket
Major League Cricket (MLC) has announced a five-year partnership agreement with Willow TV, which will see the latter broadcast the league live in the US and Canada. The broadcast deal...
ICC announces equal prize money for men's and women's events
The International Cricket Council (ICC) has announced that, going forward, it will be allocating equal prize money to the winners of both its men's and women's competitions. The decision is...
The Hundred teams up with Compare the Market
UK-based insurance price comparison service Compare the Market has been revealed as the Principal Sponsor of The Hundred. The Hundred, which is the latest domestic short-format cricket event from the...
Betway teams up with Major League Cricket
Leading global online betting and gaming brand Betway has been announced as the "Powered By" partner of Major League Cricket (MLC) for its inaugural season. Sameer Mehta, Co-Founder of Major...
Major League Cricket inks Abound deal
Abound, a premium NRI membership app from The Times of India, has joined Major League Cricket (MLC) for its inaugural season as an Official Partner. MLC is an upcoming T20...
Rishabh Pant stars in latest HDFC Life campaign
Indian professional cricketer Rishabh Pant stars in HDFC Life's latest ad campaign, titled "Click 2 Protect Super". The campaign is aimed at encouraging the Indian public to "financially secure their...
Cycle Pure Agarbathi announced as India-West Indies Test series Title Sponsor
Cycle Pure Agarbathi has been announced as the Title Sponsor of the three-Test series between the West Indies and India, which is taking place in the Caribbean, starting from July...
Viacom18 teams up with Major League Cricket
US franchise T20 cricket competition Major League Cricket (MLC) has teamed up with media firm Viacom18, which has been confirmed as the league's exclusive broadcast partner. The deal will see...
Start Sports gets Lanka Premier League 2023 broadcast rights
Leading Indian sports network Star Sports has bagged the exclusive television media rights for the upcoming Lanka Premier League (LPL) 2023 season, scheduled to be played in Sri Lanka from...
Sourav Ganguly invests in JustMyRoots
Former Indian cricket team captain and former BCCI president Sourav Ganguly has joined food delivery startup JustMyRoots, joining as a brand ambassador as well as an investor in the company. ...
boAt partners with Jemimah Rodrigues
Indian professional cricketer Jemimah Rodrigues has been unveiled as the latest brand ambassador of Indian consumer electronics brand boAt. Rodrigues becomes the first female athlete to join the brand, joining...
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Read all the latest news on Page 49.