The Hundred teams up with Compare the Market
UK-based insurance price comparison service Compare the Market has been revealed as the Principal Sponsor of The Hundred. The Hundred, which is the latest domestic short-format cricket event from the...
Cricket News Page 49
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Betway teams up with Major League Cricket
Leading global online betting and gaming brand Betway has been announced as the "Powered By" partner of Major League Cricket (MLC) for its inaugural season. Sameer Mehta, Co-Founder of Major...
Major League Cricket inks Abound deal
Abound, a premium NRI membership app from The Times of India, has joined Major League Cricket (MLC) for its inaugural season as an Official Partner. MLC is an upcoming T20...
Rishabh Pant stars in latest HDFC Life campaign
Indian professional cricketer Rishabh Pant stars in HDFC Life's latest ad campaign, titled "Click 2 Protect Super". The campaign is aimed at encouraging the Indian public to "financially secure their...
Cycle Pure Agarbathi announced as India-West Indies Test series Title Sponsor
Cycle Pure Agarbathi has been announced as the Title Sponsor of the three-Test series between the West Indies and India, which is taking place in the Caribbean, starting from July...
Viacom18 teams up with Major League Cricket
US franchise T20 cricket competition Major League Cricket (MLC) has teamed up with media firm Viacom18, which has been confirmed as the league's exclusive broadcast partner. The deal will see...
Start Sports gets Lanka Premier League 2023 broadcast rights
Leading Indian sports network Star Sports has bagged the exclusive television media rights for the upcoming Lanka Premier League (LPL) 2023 season, scheduled to be played in Sri Lanka from...
Sourav Ganguly invests in JustMyRoots
Former Indian cricket team captain and former BCCI president Sourav Ganguly has joined food delivery startup JustMyRoots, joining as a brand ambassador as well as an investor in the company. ...
boAt partners with Jemimah Rodrigues
Indian professional cricketer Jemimah Rodrigues has been unveiled as the latest brand ambassador of Indian consumer electronics brand boAt. Rodrigues becomes the first female athlete to join the brand, joining...
ICC announces partnership with FanCode Shop
The International Cricket Council (ICC) has announced a new partnership with FanCode's merchandising brand FanCode Shop, which becomes the Official Retail Partner for the upcoming ICC Men's Cricket World Cup, which is...
Cricket West Indies (CWI) announces RUSH Sports partnership
Cricket West Indies (CWI) has signed a new two-year deal with RUSH Sports, which will see the latter gain the exclusive broadcast rights for the West Indies men's and women's...
Dream11 becomes new jersey sponsor for Indian Cricket Team
Indian fantasy gaming platform Dream11 is set to become the new official jersey sponsor of the Indian cricket team. As per the deal, the two parties have agreed to sign...
New Challenges For Indian Cricket In 2023
As you have observed, the performance of the Indian cricket team was riddled with disappointments in 2022. Apart from a handful of bilateral series victories over the weaker teams, there...
Baseline Ventures renews contract with Smriti Mandhana
Indian professional cricketer Smriti Mandhana and sports marketing company Baseline Ventures have signed a multi-year extension agreement. In accordance with this agreement, the company will continue to solely represent Mandhana....
Virat Kohli announced as Batwrap brand ambassador
Australian sports equipment brand Batwrap has roped in Indian professional cricketer Virat Kohli as a brand ambassador. With the goal of helping get the best out of your old bats...
BBC Sport extends ECB deal
The England and Wales Cricket Board (ECB) has extended its partnership with BBC Sport for a further four years, renewing the audio rights deal that is now set to run...
Tamil Nadu Premier League (TNPL) Sponsors 2023
This article contains information regarding the organisations enjoying a strong branding presence across the Tamil Nadu Premier League’s (TNPL) physical and digital assets as its sponsors and partners for the...
JioCinema gets digital rights for India's tour of West Indies
Viacom18's streaming platform JioCinema has won the digital rights for the upcoming India tour of the West Indies 2023. As per the agreement, JioCinema will live-stream the Men in Blue's...
Hardik Pandya becomes brand ambassador for Hyundai EXTER
Hyundai Motor India has roped in Indian professional cricketer Hardik Pandya as a brand ambassador for the Hyundai EXTER. As per the agreement, Pandya will promote the new Hyundai SUV...
Infinity Learn launches new campaign featuring Rohit Sharma
Infinity Learn by Sri Chaitanya, a Hyderabad-based Indian edtech company, has introduced the "Rohit Sharma Badal Gaya" educational advertising campaign featuring its brand ambassador, Indian professional cricketer Rohit Sharma. This...
Swaraj Tractors ropes in MS Dhoni as brand ambassador
Indian wicketkeeper-batter MS Dhoni, who is already an existing customer of Mohali, Punjab-headquartered tractor manufacturer Swaraj Tractors, has now been confirmed as a brand ambassador of the company. Via this collaboration,...
CEAT on-boards Matthew Hayden as brand ambassador
Former Australian cricketer and commentator Matthew Hayden has been unveiled as the latest brand ambassador for CEAT — an international tyre manufacturer based in Mumbai, India. As part of the...
HSBC India unveils new campaign featuring Virat Kohli
Indian professional cricketer Virat Kohli has been unveiled as an HSBC India brand ambassador in the company's latest ad campaign. In the campaign, Kohli is depicted in a never-before-seen avatar...
Chaiiwala strikes partnership with The Hundred, becomes Official Chai Partner
In a first for cricket in this category, The Hundred has announced a new partnership with Chaiiwala, which will take on the role of Official Chai Partner of the tournament's...
HyugaLife ropes in KL Rahul as investor and brand ambassador
Indian professional cricketer KL Rahul has joined Mumbai-based online health and wellness products retailer HyugaLife as an investor and a brand ambassador. Fast&Up, MuscleBlaze, MyFitness, Optimum Nutrition, Power Gummies and...
TagZ Foods on-boards Shikhar Dhawan as investor and brand ambassador
Indian professional cricketer Shikhar Dhawan has joined Bengaluru-based urban snack company TagZ Foods as an investor as well as a brand ambassador. With Dhawan's assistance, TagZ Foods hopes to engage...
Smriti Mandhana roped in by Wrangler as brand ambassador
Indian professional cricketer Smriti Mandhana has been named the latest brand ambassador of Wrangler, according to an announcement from Bengaluru-based tech-native retail company ace turtle. In India, ace turtle holds...
ICC inks long-term partnership with DP World to accelerate growth of cricket
The International Cricket Council (ICC) has named Dubai-based global smart end-to-end supply chain logistics solutions provider DP World as its Official Global Logistics Partner. Beginning with the 2023 ICC World...
Tamil Nadu Premier League (TNPL) inks deal with FanCode
The Tamil Nadu Premier League (TNPL) has partnered with FanCode, which has gained the exclusive digital rights for the domestic cricket league. The deal will see FanCode livestream the TNPL,...
Farmley on-boards Rahul Dravid as brand ambassador
Indian dry fruits and nuts brand Farmley has announced former Indian cricketer Rahul Dravid as its first-ever brand ambassador. As per the agreement, Dravid will be endorsing Farmley's line of...
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Read all the latest news on Page 49.