Metro Bank, a commercial banking institution established in the UK, has announced a cooperation agreement with the England and Wales Cricket Board (ECB), the principal governing body of cricket in...
The gentleman's game, cricket, has always been brimming with riveting contests defining the sport. The battle between bat and ball is a spectacle in itself, but when these contests turn...
The International Cricket Council's (ICC) planned new international revenue distribution scheme, which disproportionately benefits the superpowers in the game, is causing concern among several Associate board members, who believe it...
The England and Wales Cricket Board (ECB), the governing body of cricket in England and Wales, has announced a multi-year agreement with the British winemaker Laithwaites. Laithwaites has been designated...
Indian cricketing legend Sachin Tendulkar has been named the "Smile Ambassador" for the Maharashtra government's "Swachh Mukh Abhiyan" initiative. In a Memorandum of Understanding (MOU) signed for five years, the...
Private life insurance firm Ageas Federal Life Insurance has unveiled its new branding initiative titled "Sachinverse". Featuring cricket legend Sachin Tendulkar, the campaign is aimed at emphasising how technology profoundly...
There are some new captains set to feature in The Hundred this season, with the likes of Ellyse Perry, Sophie Ecclestone and Tom Abell taking up leadership roles. Perry will...
Tide and Sociowash have teamed up to develop an integrated promotional campaign featuring Punjab Kings (PBKS) captain and Team India batter Shikhar Dhawan as well as youngsters Arshdeep Singh and...
Former Indian cricket team captain and ex-Board of Control for Cricket in India (BCCI) President Sourav Ganguly has been announced as a brand ambassador for Tripura Tourism. The announcement was...
Indian professional cricketer Veda Krishnamurthy has signed up with Real Sports, a sports marketing firm from JetSynthesys. The arrangement intends to enhance Krishnamurthy's reputation as a cricketer and entrepreneur worldwide. ...
Britannia 50-50 has made a comeback with yet another funny ad campaign. The most recent advertising campaign for the "50-50 Golmaal" product line, created by Lowe Lintas Bangalore, features former...
Launching a new ad campaign, Nestlé India's instant noodles brand Maggi has teamed up with Indian professional wicketkeeper and batter Rishabh Pant. The recently-released advertisement shows how the noodles brand...
I sat down with optimism and hope before the Royal Challengers Bangalore took on the Gujarat Titans last Sunday, just like I sat down before Rahul Dravid’s men took on...
Bangladesh has a deep-seated passion for cricket that is more like a religion, and for a good reason. As far as cricket is concerned, the country has come a long...
Sourav Ganguly, former BCCI president and captain of the India men's national cricket team, has been named a brand ambassador for Rana Group, a conglomerate of EV and agritech manufacturing...
South African provincial cricket association Cricket Eastern Cape and Makati, the Philippines-based online betting platform Dafabet have entered into a multi-year agreement. As a result of the collaboration, Dafabet has...
The collaboration includes the England Men's, Women's and Disability teams as they capture "refreshing moments" from the summer of cricket. The leading shower and bathing brand in the UK, Radox,...
The Royal Challengers Bangalore (RCB) have partnered up with Rario, the first authorised digital collectibles platform for cricket. The RCB and many other cricket players' fans will benefit from this...
The exclusive broadcast contract between Cricket South Africa (CSA), the country's cricket-governing body, and SuperSport, a pay-television broadcaster based in South Africa, has been renewed. The new broadcasting agreement will...
Sunrisers Hyderabad's official sponsor TCL has renewed their partnership for a fourth time. As part of their partnership with Sunrisers Hyderabad, TCL, the Chinese electronics entity launched an exclusive brand...
Indian professional cricketer Virat Kohli has been announced as a brand ambassador for Indian mattress company Duroflex. Through this collaboration, Duroflex aims to further convey its ongoing commitment to informing...
Center Fruit, one of the key brands of Perfetti Van Melle India (PVMI), has unveiled a new ad called "Mood Ting Tong" featuring Indian senior women's national cricket team captain...
The African division of global fast food company KFC and Cricket South Africa (CSA) have extended their collaboration. Since 2012, KFC Africa has sponsored both CSA teams' T20Is as well...
playR, a sports and lifestyle brand, has partnered with four Indian Premier League (IPL) teams as their Exclusive Global Merchandise Partner. The teams are: the Mumbai Indians (MI), the Chennai...
Five-time Indian Premier League (IPL) champions Mumbai Indians (MI) have announced an extension of their partnership with Indian artificial intelligence (AI) platform Haptik. The MI fan following has increased significantly...
Reebok India, the Indian division of the American fitness footwear and clothing company, recently launched the "I am the new" marketing campaign starring Indian batter Suryakumar Yadav alongside Indian actress Taapsee...
Uber has released the latest campaign for its three-wheeler mobility product: Uber Auto. The "resilient aspirers" campaign has Indian cricketers Yashaswi Jaiswal and T Natarajan starring along with the country's...
Gurugram-based fragrance brand Bella Vita Luxury has been announced as the official scent partner of the Mumbai Indians (MI) and the Royal Challengers Bangalore (RCB). The partnership has been unveiled...
Gulf Fan Academy is a user-friendly platform and will be available on MyJio App. An interactive gaming website called Gulf Fan Academy, which will offer a variety of engaging interactions...
Luminous Power Technologies recently launched its new initiative #CricketMeinNoPowerCut to highlight a variety of high-capacity inverters that operate all the heavy loads with ease and fast charging inverters (ICON) as...
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