Indian professional cricketer Veda Krishnamurthy has signed up with Real Sports, a sports marketing firm from JetSynthesys. The arrangement intends to enhance Krishnamurthy's reputation as a cricketer and entrepreneur worldwide. ...
Britannia 50-50 has made a comeback with yet another funny ad campaign. The most recent advertising campaign for the "50-50 Golmaal" product line, created by Lowe Lintas Bangalore, features former...
Launching a new ad campaign, Nestlé India's instant noodles brand Maggi has teamed up with Indian professional wicketkeeper and batter Rishabh Pant. The recently-released advertisement shows how the noodles brand...
I sat down with optimism and hope before the Royal Challengers Bangalore took on the Gujarat Titans last Sunday, just like I sat down before Rahul Dravid’s men took on...
Bangladesh has a deep-seated passion for cricket that is more like a religion, and for a good reason. As far as cricket is concerned, the country has come a long...
Sourav Ganguly, former BCCI president and captain of the India men's national cricket team, has been named a brand ambassador for Rana Group, a conglomerate of EV and agritech manufacturing...
South African provincial cricket association Cricket Eastern Cape and Makati, the Philippines-based online betting platform Dafabet have entered into a multi-year agreement. As a result of the collaboration, Dafabet has...
The collaboration includes the England Men's, Women's and Disability teams as they capture "refreshing moments" from the summer of cricket. The leading shower and bathing brand in the UK, Radox,...
The Royal Challengers Bangalore (RCB) have partnered up with Rario, the first authorised digital collectibles platform for cricket. The RCB and many other cricket players' fans will benefit from this...
The exclusive broadcast contract between Cricket South Africa (CSA), the country's cricket-governing body, and SuperSport, a pay-television broadcaster based in South Africa, has been renewed. The new broadcasting agreement will...
Sunrisers Hyderabad's official sponsor TCL has renewed their partnership for a fourth time. As part of their partnership with Sunrisers Hyderabad, TCL, the Chinese electronics entity launched an exclusive brand...
Indian professional cricketer Virat Kohli has been announced as a brand ambassador for Indian mattress company Duroflex. Through this collaboration, Duroflex aims to further convey its ongoing commitment to informing...
Center Fruit, one of the key brands of Perfetti Van Melle India (PVMI), has unveiled a new ad called "Mood Ting Tong" featuring Indian senior women's national cricket team captain...
The African division of global fast food company KFC and Cricket South Africa (CSA) have extended their collaboration. Since 2012, KFC Africa has sponsored both CSA teams' T20Is as well...
playR, a sports and lifestyle brand, has partnered with four Indian Premier League (IPL) teams as their Exclusive Global Merchandise Partner. The teams are: the Mumbai Indians (MI), the Chennai...
Five-time Indian Premier League (IPL) champions Mumbai Indians (MI) have announced an extension of their partnership with Indian artificial intelligence (AI) platform Haptik. The MI fan following has increased significantly...
Reebok India, the Indian division of the American fitness footwear and clothing company, recently launched the "I am the new" marketing campaign starring Indian batter Suryakumar Yadav alongside Indian actress Taapsee...
Uber has released the latest campaign for its three-wheeler mobility product: Uber Auto. The "resilient aspirers" campaign has Indian cricketers Yashaswi Jaiswal and T Natarajan starring along with the country's...
Gurugram-based fragrance brand Bella Vita Luxury has been announced as the official scent partner of the Mumbai Indians (MI) and the Royal Challengers Bangalore (RCB). The partnership has been unveiled...
Gulf Fan Academy is a user-friendly platform and will be available on MyJio App. An interactive gaming website called Gulf Fan Academy, which will offer a variety of engaging interactions...
Luminous Power Technologies recently launched its new initiative #CricketMeinNoPowerCut to highlight a variety of high-capacity inverters that operate all the heavy loads with ease and fast charging inverters (ICON) as...
The HRX-made jerseys will be sported by the players of Delhi Capitals, Mumbai Indians, Gujarat Titans, and Kolkata Knight Riders. The four Indian Premier League (IPL) franchises signed a collaboration...
With their reliable timekeeper Timex at their side, the champions decide to push past their limits by doing what motivates them. Timex India advertises themselves as the official timekeepers of...
Gurugram-based Indian fitness and wellness startup beatXP has roped in ace Indian cricketer Shubman Gill to promote its latest collection of smartwatches. Gill will be helping the firm reach out...
Rado has been announced as the Official Timing Partner of the England and Wales Cricket Board (ECB). The multi-year partnership agreement covers all international cricket matches involving the England men's...
Virat Kohli and Anushka Sharma took the city of Bengaluru by surprise with a one-of-a-kind and spontaneous consumer-facing event organised by PUMA India as part of its "Let There Be...
Indian cricketer and Lucknow Super Giants (LSG) captain KL Rahul has invested in athlete entrepreneurial collective 4CAST. Rahul will be looking after the firm’s operations in India. 4CAST was founded...
Star Sports has announced its latest "Believe Ambassador' — Indian wicketkeeper-batter Rishabh Pant. Pant joins Star Sports' elite roster, which already includes Hardik Pandya, KL Rahul, Ravindra Jadeja, Shreyas Iyer and...
The International Cricket Council (ICC) has renewed its partnership with South African sports broadcaster SuperSport International. The new deal will see SuperSport continue to broadcast all global ICC events to...
Viacom18 has announced India men's national cricket team captain Rohit Sharma as the latest JioCinema brand ambassador. The deal sees Sharma leave his role with Star Sports to join JioCinema....
Read all the latest news on Page 51.
