F1 Sponsors

Red Bull and New Era expand partnership

Red Bull Racing has expanded their partnership with apparel firm New Era with the latter joining as the Exclusive Headwear and Apparel Partner of Red Bull Sim Racing – Red Bull Racing’s esports team. The multi-year partnership will see a co-branded range be launched which the Red Bull Sim Racing drivers will wear and also...
Aditya Chaudhuri

Formula One 2024 Team Sponsors: BWT Alpine F1 Team

This article contains information about the organisations enjoying branding presence across the assets of BWT Alpine F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Also read: Formula One Sponsors 2023 TITLE PARTNER BWT In February 2022, Alpine F1 announced water treatment systems supplier BWT as their title...
Aditya Chaudhuri

Stake F1 Team Kick Sauber announce Scania partnership

Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss F1 team. Scania’s premium trucks will be at the Sauber F1 headquarters in Hinwil, helping the team transport their equipment throughout Europe.  Alessandro Alunni Bravi,...
Aditya Chaudhuri

Qatar F1 track teams up with Visit Qatar

The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making “Visit Qatar” the Official Tourism Partner of the venue for 2024. The partnership aims to highlight the country’s “diverse offerings”. Amro Al-Hamad, Executive Director of Qatar Motor and Motorcycle Federation (QMMF) and CEO of Lusail International...
Aditya Chaudhuri

Audi accelerates Sauber takeover ahead of 2026 F1 entry

Audi has announced a complete takeover of the Sauber F1 team, reaffirming its commitment to Formula One as it gears towards a 2026 entry. The German automaker had announced in August 2022 that it intended to enter F1 as a works team in 2026 and would be taking over 25% of Sauber in six months’...
Staff

Red Bull Racing sign long-term Castore extension

Oracle Red Bull Racing have signed a partnership extension agreement with British performance sportswear brand Castore. The new deal is reported to be the “largest ever apparel partnership” in terms of time period and valued north of US$200 million. The extension includes both the Milton Keynes-based Formula One outfit as well as the Red Bull...
Aditya Chaudhuri

Stake F1 Team announce Extreme Networks deal

Stake F1 Team KICK Sauber have announced a partnership agreement with San Jose, California-based cloud networking company Extreme Networks. The partnership will see Extreme Networks’ Wi-Fi 6E solutions provide the Hinwil-based Swiss outfit with high-bandwidth Wi-Fi at their headquarters as well as during their travels throughout the 2024 Formula One season. Stake F1 will also...
Aditya Chaudhuri

Formula One 2024 Team Sponsors: Oracle Red Bull Racing

This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Oracle Red Bull Racing as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Also read: Formula One Sponsors 2023 Title Partner Oracle In February 2022, Red Bull Racing signed a five-year...
Aditya Chaudhuri

Visa Cash App RB F1 Team partner with Hugo Boss

Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as the Official Apparel Partner of the Faenza-based team. The deal, starting with the 2024 season, will have the Hugo Boss logo featured on the VCARB...
Aditya Chaudhuri

McLaren Racing team up with Optimum Nutrition

McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal.  The partnership will see Optimum Nutrition support the British F1 team’s performance, health, and wellbeing with its range of science-led sports nutrition products. Optimum Nutrition’s branding will also be present on the McLaren pit...
Aditya Chaudhuri
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