Haas announce Schumacher departure
American Formula One team Haas have announced that their German driver, Mick Schumacher, will be parting ways with them at the end of the ongoing 2022 Formula One season. Schumacher,...
F1 Sponsors & Brand Partnerships Page 11
Latest News
Rolex teams up with Formula One for Australian Grand Prix
Formula One has announced a new partnership with Swiss watchmaker Rolex, which will see the latter become the Title Partner of the Australian Grand Prix. Rolex, which was the Title...
Formula One renews AWS partnership
Formula One has renewed and expanded its partnership with leading comprehensive cloud platform Amazon Web Services (AWS). The expansion will see AWS become a Global Partner of Formula One. The...
Haas announce OAKBERRY partnership
American Formula One team Haas have announced OAKBERRY, the largest açaí brand in the world, as an Official Partner for the remainder of the Formula One World Championship 2022 season....
Formula One announces Kindred Concepts deal
Formula One has partnered with Kindred Concepts to launch the first-ever Formula One-licensed premium experiential venue: the F1 Arcade. The F1 Arcade will open for the public on November 24,...
Stoffel Vandoorne joins Aston Martin F1 team
Formula E 2021/22 champion and former Formula One driver Stoffel Vandoorne has been announced as a reserve and test driver for British Formula One team Aston Martin. Vandoorne will partner...
Formula One extends ServusTV deal
Formula One has extended its broadcast partnership agreement with ServusTV. The new three-year extension will see the Austrian broadcaster continue to air Formula One live and free to view in...
Verstappen on top in Austin after holding off Hamilton for US GP win
Hamilton finishes second ahead of Leclerc Max Verstappen kept Lewis Hamilton and Mercedes waiting for their first win of the 2022 season as the Dutchman took his 13th win of...
Formula One extends ESPN deal
Formula One announce three year extension Formula One have announced a multi-year extension of their deal with Walt Disney Company. The broadcast partnership which Formula One has with the Walt...
Alfa Romeo team up with Shoop for US Grand Prix
Alfa Romeo announce one-off partnership Swiss Formula One team Alfa Romeo have announced a one-off partnership with California-based law corporation, Shoop. The partnership, which will be for the United States...
McLaren inks Seamless Digital partnership
Seamless Digital announces multi-year deal British Formula One team McLaren have announced a new partnership with pioneer in digital advertising, Seamless Digital. Joining as an Official Partner, Seamless Digital will...
Haas announces MoneyGram as title sponsor from 2023
MoneyGram to join from the 2023 season American Formula One Haas have announced that MoneyGram, industry leader in digital P2P payments, will be joining the team from the 2023 season...
AlphaTauri team up with Carl Friedrik
Swedish leather and travel goods company Carl Friedrik has been announced as the Official Luggage Supplier of Italian Formula One team AlphaTauri. The partnership will see Carl Friedrik launch a...
Red Bull team up with BINGO
Austrian Formula One team Red Bull Racing have announced a one-off partnership with international car experts BINGO for the upcoming Japanese Grand Prix. The one-race partnership will see the BINGO...
Channel 4 to continue broadcasting free-to-air F1 coverage in 2023
Channel 4 has renewed its partnership with Sky, which means that the British free-to-air public broadcast television network will continue to broadcast Formula One for the 2023 season as well. ...
Formula One extends Sky partnership
Formula One has announced the extension of its broadcast partnership with Sky. The extension will see Sky continue to serve as the Official Broadcaster of the sport in all of...
Formula One partners with China Telecom
Formula One has announced a partnership with China Telecom ahead of the 2022 Singapore Grand Prix. The partnership will last till the end of the 2022 season, for the final...
Max Verstappen extends Viaplay partnership
Reigning Formula One champion Max Verstappen has extended his partnership with Dutch streaming service Viaplay, having agreed to a multi-year expansion. The expansion of the partnership will kick-off from the...
Ferrari ink Bitdefender partnership
Italian Formula One team Ferrari have announced a multi-year partnership with Bitdefender, a global leader in cybersecurity. The partnership will see Bitdefender become the Cybersecurity Global Partner of the team....
Mercedes extend PETRONAS partnership
German Formula One team Mercedes have announced a renewal of their Title and Technical partnership with progressive energy group PETRONAS from the 2026 season onwards. The extension of the partnership...
Red Bull ink partnership with Sparco
Racewear manufacturer Sparco has been announced as Austrian Formula One team Red Bull Racing's Technical Racewear Supplier. The partnership will see Sparco provide the Red Bull drivers and trackside crew...
Red Bull team up with Castore
British premium sportswear brand Castore has announced a new partnership with Austrian Formula One team Red Bull Racing. Joining as a Team Partner from 2023, Castore will provide the team...
Natalie Robyn announced as FIA's first-ever CEO
The Fédération Internationale de l'Automobile (FIA) has announced former Volvo Switzerland CEO Natalie Robyn as its first-ever chief executive officer. Robyn has more than a decade of experience in the...
Red Bull announce Blenders Eyewear partnership
Austrian Formula One team Red Bull Racing and Blenders Eyewear have announced a new three-year partnership, which will see the latter join as the Official Sunglasses Sponsor of the former. ...
McLaren team up with Jack Daniel's
British Formula One team McLaren have inked a multi-year deal with Jack Daniel's Tennessee Whiskey, which will see the latter join as an Official Partner of the team from the...
AlphaTauri net partnership with GMG (Dubai) Limited
Inter-dealer brokerage house GMG (Dubai) Limited has inked a new partnership with Italian Formula One team AlphaTauri. The partnership will see GMG (Dubai) Limited join as an Official Partner of...
Haas join forces with Ziggo Sports
American Formula One team Haas have announced a new partnership with Ziggo Sports for the upcoming Dutch Grand Prix. The partnership will see Haas and the Dutch sports channel come...
Oscar Piastri to race for McLaren in 2023
The Alpine-Piastri-McLaren drama has seemingly come to an end. The Contract Recognition Board (CRB) has ruled that Oscar Piastri, the reigning Formula 2 Champion and Alpine reserve driver, will be...
Red Bull announce partnership with Zoom
Austrian Formula One team Red Bull Racing and software firm Zoom Video Communications have announced a new "Innovation Partnership", which will see Red Bull integrate Zoom's communications platform in all...
Alfa Romeo and Sauber set to part ways after 2023 F1 season
Swiss team to most likely team up with Audi Alfa Romeo have announced that they will be ending their title sponsorship agreement with Sauber at the end of the 2023...